Social media: where's the money? #dagvanmarcom #voka

Social media for professionalsClo Willaerts (@bnox)

Mercator Roadshow, 26/09/2011

Social media:Where's the money?

VOKA Limburg, 17 Feb 2012

Business book

Versions:• The Conversity Model

Het Conversity Model

• ePub, Kindle

Publishers:• Lannoo Campus (BE)

• Spectrum (NL)

• Amazon.com/co.uk

Social media + business

Social Media:first impression

The human web

High fan engagement

T-shirt brands

Self-serve advertising

Sponsored Stories based on Open Graph actions

http://www.insidefacebook.com/2012/02/13/facebook-tests-readwatchlisten-sponsored-stories-too-soon/

In-app purchases& virtual gifts

F-commerce

Coupons/sampling: birthdays

Case: BMW Fan Day

YouTube.com/TrendsDashboard

YouTube Advertising

Joharno

Case: Pantene Aqua Light

Case: FITAGency LVDE

Twitter: expectations

Twitter: first impression

Creative

Trending topics & Promoted Tweets

Self-serve advertising

Direct sales

Branding

Case: @EY_lifeBelgium

Bonus: Pinterest Gifts

Final tips

1) be findable

2) be likeable

3) be shareable

conversity.be/blog

Thank you very much!@bnox

Clo.willaerts@sanomamedia.be

slideshare.net/bnox