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An overview of a lecture at the Stockholm School of Economics with the Swedish Tax Agency in Second Life. The lecture is part of the Media Psychology course in which the MSc students will conduct an assignment for the Swedish Tax Agency in Second Life.
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A Lecture at the A Lecture at the Stockholm School of Economics Stockholm School of Economics
with the Swedish Tax Agencywith the Swedish Tax Agency
A Focus on A Focus on Second Life
November 12, 2007
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PurposePurpose This document presents the This document presents the first lecturefirst lecture at the Stockholm School of at the Stockholm School of
Economics (SSE) and at the Swedish Tax Agency in which Economics (SSE) and at the Swedish Tax Agency in which Second Second LifeLife was used. The lecture took place on November 12, 2007. was used. The lecture took place on November 12, 2007.
The lecture was part of the Media Psychology course for MSc The lecture was part of the Media Psychology course for MSc students taught by Professor Richard Wahlund, with the assistance students taught by Professor Richard Wahlund, with the assistance of Associate Professor Robin Teigland and Carl Palsson of the of Associate Professor Robin Teigland and Carl Palsson of the Swedish Tax Agency for this lecture.Swedish Tax Agency for this lecture.
The purpose of the lecture was two-fold:The purpose of the lecture was two-fold:− To introduce Second Life as a communication medium To introduce Second Life as a communication medium
The lecture was held in Second Life on SSE’s island, SSE MBA.The lecture was held in Second Life on SSE’s island, SSE MBA. The Swedish Tax Agency representatives were in their office in Stockholm.The Swedish Tax Agency representatives were in their office in Stockholm. The MSc students and professors were in their classroom across town in The MSc students and professors were in their classroom across town in
Stockholm.Stockholm.− To present the Swedish Tax Agency in preparation for an assignmentTo present the Swedish Tax Agency in preparation for an assignment
Compliance Strategist Anders Stridh presented an overview of the Swedish Compliance Strategist Anders Stridh presented an overview of the Swedish Tax Agency that included the organization’s goals, vision, values, and Tax Agency that included the organization’s goals, vision, values, and understanding of taxpayers’ confidence and attitudes. understanding of taxpayers’ confidence and attitudes.
Anna Scocco and Linda Malmqvist from the Swedish Tax Agency’s Anna Scocco and Linda Malmqvist from the Swedish Tax Agency’s Development Group presented an assignment in which the MSc students are Development Group presented an assignment in which the MSc students are to develop a communication plan for the Swedish Tax Agency in Second Life.to develop a communication plan for the Swedish Tax Agency in Second Life.
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ContentsContents
Description of the Media Psychology Description of the Media Psychology CourseCourse
Presentations for the LecturePresentations for the Lecture−Overview of LectureOverview of Lecture−Presentation of the Swedish Tax AgencyPresentation of the Swedish Tax Agency−Presentation of the Assignment for Media Presentation of the Assignment for Media
PsychologyPsychology
Some Snapshots from the LectureSome Snapshots from the Lecture
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Description of the Media Psychology Description of the Media Psychology CourseCourse
This course focuses on This course focuses on three aspects of communicationsthree aspects of communications: : − The psychological aspects of communications, i.e., what The psychological aspects of communications, i.e., what
makes it effective or counterproductivemakes it effective or counterproductive− The role of the medium in the communication processThe role of the medium in the communication process− The development of a business or communication plan based The development of a business or communication plan based
on new – perhaps creative – media or media productson new – perhaps creative – media or media products The aim of the course is that the students shall gain The aim of the course is that the students shall gain
knowledge about, reach an understanding of, and develop knowledge about, reach an understanding of, and develop insights into insights into − The practical use of the role of The practical use of the role of media psychological aspects media psychological aspects
and the role of the and the role of the medium itself medium itself in the communication in the communication processprocess
− Scientific methodsScientific methods for studying the role of the medium in the for studying the role of the medium in the communication process and for media developmentcommunication process and for media development
− How to How to develop new businesses or communication campaignsdevelop new businesses or communication campaigns based on new and primarily creative or interactive media or based on new and primarily creative or interactive media or media productsmedia products
Microsoft Word Document
Click here for a Course
description
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ContentsContents
Description of the Media Psychology Description of the Media Psychology CourseCourse
Presentations for the LecturePresentations for the Lecture−Overview of LectureOverview of Lecture−Presentation of the Swedish Tax AgencyPresentation of the Swedish Tax Agency−Presentation of the Assignment for Media Presentation of the Assignment for Media
PsychologyPsychology
Some Snapshots from the LectureSome Snapshots from the Lecture
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Today’s discussionToday’s discussion
9:15 – 10:00 9:15 – 10:00 Setup and code of conduct for Setup and code of conduct for presentations in Second Life presentations in Second Life
10:00 – 10:10 10:00 – 10:10 Presentation of the Swedish Tax Presentation of the Swedish Tax Agency’s avatars Agency’s avatars
10:10 – 10:30 10:10 – 10:30 Break Break 10:30 – 11:20 10:30 – 11:20 What is the Swedish Tax Agency?What is the Swedish Tax Agency? 11:20 – 11:3011:20 – 11:30 BreakBreak 11:30 – 12:00 11:30 – 12:00 Presentation of AssignmentPresentation of Assignment
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ContentsContents
Description of the Media Psychology Description of the Media Psychology CourseCourse
Presentations for the LecturePresentations for the Lecture−Overview of LectureOverview of Lecture−Presentation of the Swedish Tax AgencyPresentation of the Swedish Tax Agency−Presentation of the Assignment for Media Presentation of the Assignment for Media
PsychologyPsychology
Some Snapshots from the LectureSome Snapshots from the Lecture
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ContentsContents
Description of the Media Psychology Description of the Media Psychology CourseCourse
Presentations for the LecturePresentations for the Lecture−Overview of LectureOverview of Lecture−Presentation of the Swedish Tax AgencyPresentation of the Swedish Tax Agency−Presentation of the Assignment for Media Presentation of the Assignment for Media
PsychologyPsychology
Some Snapshots from the LectureSome Snapshots from the Lecture
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Microsoft Word Document
Click here for more information
on the assignment
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ContentsContents
Description of the Media Psychology Description of the Media Psychology CourseCourse
Presentations for the LecturePresentations for the Lecture−Overview of LectureOverview of Lecture−Presentation of the Swedish Tax AgencyPresentation of the Swedish Tax Agency−Presentation of the Assignment for Media Presentation of the Assignment for Media
PsychologyPsychology
Some Snapshots from the LectureSome Snapshots from the Lecture
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Setting up the lectureSetting up the lecture
Students shared avatars so there were 1-2 students per avatar
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Presentation of the Swedish Tax Agency Presentation of the Swedish Tax Agency
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Swedish Tax Agency and SSE participantsSwedish Tax Agency and SSE participants
Karinda Rhode, alias Robin Teigland
Lima Lungu, alias Linda Malmqvist
Carl Palssonalias Coca Cooljoke
Anders Stridhalias Gonzo Takaki
Anna Scoccoalias Ansco Maximus
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Anders Stridh and Anna Scocco presenting Anders Stridh and Anna Scocco presenting the Swedish Tax Agency in their officethe Swedish Tax Agency in their office
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For more informationFor more information
The Media Psychology Course and the Stockholm School of The Media Psychology Course and the Stockholm School of EconomicsEconomics− Professor Richard Wahlund, Professor Richard Wahlund, richard.wahlund@hhs.serichard.wahlund@hhs.se− www.hhs.sewww.hhs.se
The Swedish Tax Agency and the AssignmentThe Swedish Tax Agency and the Assignment− Anders Stridh, Anders Stridh, anders.stridh@skatteverket.seanders.stridh@skatteverket.se − Linda Malmqvist, Linda Malmqvist, linda.malmqvist@skatteverket.selinda.malmqvist@skatteverket.se− Anna Scocco, Anna Scocco, anna.scocco@skatteverket.seanna.scocco@skatteverket.se− www.skatteverket.sewww.skatteverket.se
SSE in Second LifeSSE in Second Life− Associate Professor Robin Teigland, Associate Professor Robin Teigland, robin.teigland@hhs.serobin.teigland@hhs.se− www.knowledgenetworking.orgwww.knowledgenetworking.org
Information on Second Life and virtual worldsInformation on Second Life and virtual worlds− http://www.slideshare.net/eteigland/second-life-virtual-worlds-http://www.slideshare.net/eteigland/second-life-virtual-worlds-
kbm-teiglandkbm-teigland
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