Starbucks Study centers

Public Speaking and Communication.Product Presentation Pitch

Robbie Marshall

Hannes Glaeser

Rawiah Khoweiss

Lauren Walshe

meet Amy…

Amy lives..

and studies at..

she is addicted to..

It’s hard to find adequate locations

to pursue my studies. University

libraries are packed during the day

and group tasks are difficult when

people live far away from each other.

Additionally, most study locations do

not offer a great study atmosphere

and provide for example delicious

coffee.

“

“

Introduction of

University Students as the Target Audience

• Need for facilities to engage:

a) Quiet studies

b) Group discussions

• enjoy delicious coffee

• Premium service

• Membership system

Study with a del ic ious Starbucks coffee in your hand.

• Single study stations

• Group meeting rooms

• PC‐Stations

• laptops for hire

• discount on products

• Free Wi‐fi

• Comfortable chairs

Possible Floorplan

Two options

15 cafés in CBD Selected university campuses

starbucks studies app

• Personal profile

• book PC’s and laptops on the go

• Find study cafés via Google Maps

• Collect valuable account points 

via Foursquare and Places

This awesome establishment

will give me the opportunity to

meet my friends for group

studying, in a great atmosphere,

with plenty of room and tables to

work on.

Also I can enjoy my beloved

starbucks coffee.

“

“

The l oya l ty systemEarn points every time you enter 

the Centre, by scanning the card 

at the doors

Receive attractive discounts

Gain access to computers and

the printing station

Membership system

Basic package:

• casual user• Access to study rooms• WiFi‐Access• 10% coffee discount

$20  a  year

Premium package:

• constant user• Access to study rooms• WiFi‐Access• 15% coffee discount• Bonus gifts• Preferred in booking• Additional learning 

materials

$40  a  year

Amy benefits by trading

col lec ted points for off ic ia l

merchandise material .

The Rules1. No speaking in the Quiet Study Room

2. Members must behave appropriately at all times

3. Please put your rubbish in the bins provided

4. Make sure to take all your belongings such as

laptops/books etc

5. Booking PCs can be done online at

www.starbucks.com/studystations/bookings

c o l l e c t e d r e a c t i o n s

“Such an environment is highly conductive

to learning and general relaxation”

“Free wi-fi means being able to do research and

keep in touch with colleagues while studying,

cheap coffee for students is also enticing”

This makes studying actually a quite enjoyable thing

&