Startups, Clones and Metrics

Chalmers University of TechnologyCenter for Business Innovation

www.henrikberglund.com@khberglund

Startups, clones and metrics

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1) Startups vs Companies2) Clones vs Innovators3) Metrics vs Metrics

1) Startups vs Companies2) Clones vs Innovators3) Metrics vs Metrics

1) Startups vs Companies2) Clones vs Innovators3) Metrics vs Metrics

What’s a Company?

What’s a Company?

A business organization, that sells a product or service in exchange for revenue and profit

How are Companies organized?

How are Companies organized?

Companies are organized around Business Models

What’s a Startup?

What’s a Startup?

A temporary organization designed to search

for a repeatable and scalable business modelunder conditions of uncertainty

What’s a Startup?

A temporary organization designed to search

for a repeatable and scalable business modelunder conditions of uncertainty

What’s a Startup?

A temporary organization designed to search

for a repeatable and scalable business modelunder conditions of uncertainty

What’s a Startup?

A temporary organization designed to search

for a repeatable and scalable business modelunder conditions of uncertainty

Startups ≠ Small companies

Startups SearchCompanies Execute

Startups SearchCompanies Execute

Startups SearchCompanies Execute

But don’t If you can (by cloning)

Startups SearchCompanies Execute

But don’t If you can (by cloning)

Startups SearchCompanies Execute

But don’t If you can by Cloning

Clone 80%Innovate 20%

Clone 99%Innovate 01%

Clone 99%Innovate 01%

Clone 99%Innovate 01% Make the matter!!!

Clone 99%Innovate 01% Make the matter!!!

Pick a clear competitive dimensionLet the user experience it a.s.a.p.

Pick a clear competitive dimensionLet the user experience the difference a.s.a.p.

Clone 99%Innovate 01% Make the matter!!!

Clone 99%Innovate 01%

Clone 99%Innovate 01%How to figure out the l

Clone 99%Innovate 0 20%How to figure out the l

1) Test the problem

I believe [type of person]

experiences [problem]while performing [task].

I believe [type of person]

experiences [problem]while performing [task].

Get outside!

When you know the problem

2) Test the solution

When you know the solution

3) Build and sell the MVP

The owner of this unit added a keyboard and a wooden case.http://en.wikipedia.org/wiki/Apple_Inc.

Metrics?

“All startup advice should be tagged Pre or Post P/M-fit”

andrewchen.io

http://larslofgren.com/

You are a StartupInnovate only on essentialsUse appropriate metrics

You are a StartupInnovate only on essentialsUse appropriate metrics

You are a StartupInnovate only on essentialsUse appropriate metrics

Henrik BerglundChalmers University of Technology

Center for Business Innovationhenber@chalmers.se

www.henrikberglund.com@khberglund

Tack!

Prasentation based on ideas and slides from pleny of smart people, including:

www.cindyalvarez.com

www.andrewchen.io

www.steveblank.com

Laura Kleinwww.usersknow.com