Studios Portfolio

Portfolio of In-sourcing / Outsourcing Creative Work

Brochure Design

Client Work: P&G through MS&L Hong Kong

Client Work: P&G through MS&L Hong Kong

Client Work: Oral B / Blend-a-medthrough MS&L London

Client Work: Oral B / Blend-a-med

through MS&L London

MS&L London

MS&L London

MS&L London

MS&L London

MS&L London

MS&L London

MS&L London

MS&L London

MS&L London

MS&L London

MS&L Asia

MS&L Asia

MS&L Asia

MS&L Asia

MS&L Asia

MS&L Asia

MS&L Asia

Creatives for Olivier’s Visit

PPT Slides

About us

At MS&L, we recognise that public relations in the 21st Century is dramatically different than the conventional PR that was central to our roots. To stay on the cutting edge of communication, we transformed our agency, reframed our brand and recalibrated our capabilities. Today, MS&L stands as a full-service partner in 21st Century public relations, bringing an exceptional offering that bridges the new channels of communication and traditional PR and media relations. Our goal is to champion transformational ideas, deliver business-critical advice and communications programmes that will help you achieve business success

As advisors, we will offer strategic counsel based on rock-solid judgment and extensive experience to help you and your brands engage key audiences and customers. As advocates, we will aggressively represent your interests in both time-proven and creative ways. Through the use of new media, we also will be activists for you and your ideas. The effects of our activist communications in a digital age can be dramatic and powerful, helping us motivate influential audiences to become passionate for your brands and your company

August 12th 2009

European New Business

Progress and Challenges

Where are we now?

Pitching

Now on the pitch lists of major brands and businesses:

Strategy: • Build new business alliances between our offices in Europe and the emerging markets to create future opportunities: MS&L South Africa, Asia-Pac • Provide on-going support to local offices’ new business drives

1

Migration

Key migration opportunities developed so far this year including:

Strategy: • Define client targets, people and simple process • Encourage offices to facilitate local client introductions

2

Pitch performance has been significantly improved Pan European pitches in progress:

Agence Francaise pour les Investissements Internationaux, Lufthansa, Pfizer, Chemoil

| | | |

| | | | | | | |

Empowering EuropeTo win local and regional business that will turn

into our cornerstone clients of the future

PPT Template Design forLegal & General

MS&L

Proposal for

Legal & General

General Insurance

20 May 2009

Online Adviser – taking ‘service’ onlineTraditionally our target audience bought insurance products from IFAs or brokers

This traditionally enabled users to put a face to the business and create a close relationship of trust.

MS&L suggests creating an online personality (a real person filmed offering L&G advice) that can directly answer questions posed by members of our target audience.

Enables us to take a traditional approach but through a very modern medium.

The personality used can be voted for by existing consumers and L&G employees – adding an element of interaction and driving people online

The Online Avatar (L&G Adviser) offers the advice needed to support an online purchase

Further recommendations

Creates an opportunity to launcha new service to national personal

finance and trade media

Please note this idea is not accounted for in the budget or as part of the proposed retainer fee

PPT Template Design forWella

SYSTEM PROFESSIONALS

PICASSO ER PRODUCT STORY

RESULTSINFUSIONS WITH ANY MASK

Consumer Association (StiWa)

My mother, sister, daughter

My hairdresser

My best friend

Consumer Association (Okotest)

Dermatologists

Consumer tests in magazines

A star hair stylist

A well known international celebrity

CONSUMER INSIGHT 2THE ROLE OF THE STYLIST

The hairdresser is one of the most important / trusted sources of product recommendation and information

• Ahead of celebrity stylists, dermatologists andeven the best friend

The professional stylist is best positioned to help consumers in their confusion and prescribe suitable products for their needs. Research confirms that for most women ‘my hairdresser’ is one of the most influential and trusted sources of product information and recommendation. Therefore any new personalised hair care solution needs to be rooted in the expertise of a salon professional

Relative Influencer Importance

14.3

12.3

10.7

6.1

4.7

4.4

3.7

3.3

1.4

0 2 4 6 8 10 12 14 16

Data shown from a recent Synovate study (475 women, Germany 2007)

PPT Template Design forMS&L HWC

Who are you to say that?The MS&L guide to credible health and wellness communicationinan increasingly hostile environment

Divider SlideHeadline

Inside Page SlideHeadline

• This is a dummy copy, so please do not read it. This is a dummy copy, so please do not read it. This is a dummy copy, so please do not read it. This is a dummy copy, so please do not read it. This is a dummy copy, so please do not read it. This is a dummy copy, so please do not read it.

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PPT Template Design forSamsonite

Divider Slide

Divider Slide

Divider Slide

Hear will be Headline

• This is a dummy copy, so please do not read it.• This is a dummy copy, so please• This is a dummy copy, so• This is a dummy copy, so please do not read it.• This is a dummy copy, so please do not read it.• This is a dummy copy, so please• This is a dummy copy, so• This is a dummy copy, so please do not read it.

Hear will be HeadlineACTIVITY CONSULTANT MD D ASD AD AM AE TOTAL

325 275 225 160 110 75 Fees Expenses

PRESS OFFICE MANAGEMENT & REPORTING

Administration

Designated phoneline 1 2 8 1,605.00

Field Press Office Telephone 09.00 - 17.00; source products for fulfillment;prepare mailing labels and package products; input into product tracking report

Client alerts of coverage; month end report, disc burn of all coverage;input to monthly tracker; reporting, cuttings 1 2 1.5 10 1,460.00 100.00

Total 0 275 675 320 1,045 750 3,065.00 100.00

PRESS OFFICE MEDIA ACTIVITY

Media lists: compile and manage - trade,national, consumer, regional and online

Press releases: Monthly product release,seasonal releases (x2), 1 5 20 2,275.00 500.00

Press releases: ad hoc, proactive creative mailers/email

Annual news & feature calendar: produce,plan activity and action

Seasonal feature calendar: produce, plan activity and action 5 20 2,050.00 1,000.00

Media bonding: meeting individual journalists,appointments at showroom

Press event: Option 1 within showroom (twice yearly)

Press event: Option 2 external venue (twice yearly)

Showroom management/activity: integration of collections (twice yearly)

Awards: Identify and manage entries trade and consumer

Total 0 0 225 0 1,100 1,500 4,325.00 500.00

PROGRAMME TOTAL - 275.00 900.00 320.00 2,145.00 2,250.00 7,390.00 600.00

GRAND TOTAL 7,990.00 X 12 95,880.00 months

PPT Template Design forLion Nathan

PR PRESENTATION

Here will be Headline

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PR PRESENTATION

Here will be Headline

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PPT Template Design forSophos

Title SlideOption-01

Divider SlideOption – 01

Inside Slide, Option – 01

Inside Slide, Option - 01

Title SlideOption – 02

Divider Slide, Option – 02

Inside Slide, Option – 02

Inside Slide, Option - 02

PPT Template Design forEmirates NBD

through Capital MS&L, Dubai

1Q 2009 Financial Results

29 APRIL 2009

Click to edit Master title style

It is possible that this presentation could or may contain forward-looking

statements that are based on current expectations or beliefs, as well as

assumptions about future events. These forward-looking statements can be

identified by the fact that they do not relate only to historical or current facts.

Forward-looking statements often use words such as anticipate, target, expect,

estimate, intend, plan, goal, believe, will, may, should, would, could or other

words of similar meaning.

There are several factors which could cause actual results to differ materially from

those expressed or implied in forward looking statements. Among the factors that

could cause actual results to differ materially from those described in the forward-

looking statements are changes in the global.

Emirates NBD undertakes no obligation to revise or update any forward looking

statement contained within this presentation, regardless of whether those

statements are affected as a result of new information, future events or otherwise.

68

Highlights: First Quarter 2009

1Q 2009Financial Results

29 APRIL 2009

Forward Looking Statements

It is possible that this presentation could or may contain forward-looking statements that are

based on current expectations or beliefs, as well as assumptions about future events. These

forward-looking statements can be identified by the fact that they do not relate only to historical

or current facts. Forward-looking statements often use words such as anticipate, target, expect,

estimate, intend, plan, goal, believe, will, may, should, would, could or other words of similar

meaning. Undue reliance should not be placed on any such statements because, by their very

nature.

There are several factors which could cause actual results to differ materially from those

expressed or implied in forward looking statements. Future exchange and interest rates, changes

in tax rates and future business combinations or dispositions.

Emirates NBD undertakes no obligation to revise or update any forward looking statement

contained within this presentation, regardless of whether those statements are affected as a

result of new information, future events or otherwise.

70

PPT Template Design for Capital MS&L, Dubai

for Middle East Coal Pitch

June 17, 2009

Strategic Communications to Build Reputation andBusiness inMiddle East and Asia

Section Page

2

3

4

9

14

40

50

Contents

Malaysia Program Budget

Program and Activity Fees Expenses Total

1. Media Relationsa) Press conferenceb) One-on-one interviewsc) CEO profiling interviewsd) Media meet-and-greete) Press release (turnaround)f) Media monitoring (monthly)

a)US$5,000/conferenceb)US$2,500 /interviewc) US$4,000/interviewd)US$2,500/sessione) US$2,000f) US$2,500

a)US$500b)US$250c)US$400d)US$250e) US$200f) US$250

Total: a)US$5,500b)US$2,750c)US$4,400d)US$2,750e) US$2,200f) US$2,750

Why MS&L isthe right partner

Why MS&L isthe right partner

Why MS&L isthe right partner

Why MS&L isthe right partner

CHINA

Why MS&L isthe right partner

SINGAPORE

Why MS&L isthe right partner

INDONESIA

Presentation Documents

Poster Design

E-mailers

Award Template

Middle East Coal CompanyProject work for Capital MS&L Dubai

In the pipeline Collaboration with MS&L Atlanta for creative support for a large

Novartis/CibaVision company event in Dubai. In talks with MS&L Deutschland for supporting them on internal as

well as NBD work Partnering with MS&L Singapore & MS&L China for creative support

for various internal and new business marketing requirements Planning to work for website for MS&L Japan In discussions with MS&L Washington for Creative Support

Hanmer MS&L Studios DivisionIn-sourcing / Outsourcing Operations

Thank you