Succeeding? Failing? Learning (Hub Camp 15)

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Lessons learned while building products in the past ~20 years

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Succeeding?

Failing?

Learning!

Alan Mendelevič

AdDuplex

“80 percent of success is showing up”Woody Allen

Story #1

Wheel of fortune(late 80s - early 90s)

Sinclair ZX Spectrum+

Lesson #1

See an opportunity where others

only see a problem

Lesson #2

Avoid crappy people

Story #2

ArticleCentral.com(1999 – sold in 2002)

Lesson #3

Failure leads to next opportunity

My first and only exit

to date (2002)

2004

Lesson #4

Timing is everything

Story #3

SPAW Editor(2003 – 2008)

v.1.0 (2003)

Lesson #5

Sustainable business model is

important(unless you have investor money to burn)

v.1.1 (2006)

Lesson #6

Go all-ina.k.a.

consulting is your startup’s enemy

a.k.a.

don’t quit your 9-to-5 job to start a startup

v.2 (2007)

Lesson #4

Timing is everything(too late this time)

Story #4

amCharts for WPF, Silverlight

and Windows Phone(2008 - 2012)

Lesson #7

Scratch your own itcha.k.a.

money can’t be your only motivation

Lesson #8

Success is not [necessarily]

transferable

Story #5

MVPonT & Twuel(2010)

Lesson #9

Don’t get too excited with early

success

Lesson #10

Do your homework a.k.a. market

research

The cross-promotion network

for Windows Phone and

Windows Store apps

advertise before you monetize

See an opportunity where others only see a problem

Avoid crappy people

Failure leads to next opportunity

Timing is everything

Sustainable business model is important

Go all-in

Scratch your own itch

Success is not [necessarily] transferable

Don’t get too excited with early success

Do your homework a.k.a. market research

”We have been watching AdDuplex for close to two

years and were really impressed with the progress

the team made”Practica Capital partner Petras Mičiūnas

Looking for

• C# developers

• Front-end web developer

• Sales lead

Details: http://www.adduplex.com/jobs

“… life is a lesson, you learn it

when you're through”Limp Bizkit (?)

Alan Mendelevič

alan@adduplex.com

@ailon

.NET web developers,

Windows Phone developer,

Front-end web developer,

Sales lead … join us!

http://www.adduplex.com/jobs

Image credits

• Sinclair ZX Spectrum+ -

http://www.old-computers.com

• ZX Spectrum+ Manual – Retronaut

http://www.retronaut.co/2011/08/zx-

spectrum-plus-user-guide/

• Integral/Acer -

http://englishrussia.com/2009/12/24/in-

belarus-weve-got-integral/