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Suffolk Digital Startup Session Monday 27th Feb 2012 @eehub
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Never Stop Starting
Wednesday, 29 February 12
A Bootstrapping success
Bootstrapping in business means starting a business without external help or capital.
Once upon a time...
Wednesday, 29 February 12
Consider your personal circumstances
Stick to your guns despite what your critics say
If it was easy then everyone would be doing it!
Wednesday, 29 February 12
Bootstrap if you possibly can but avoid:
Cutting the wrong corners
Using equity (your shares) as a liberal currency
Limping along without funding
Wednesday, 29 February 12
Bootstrapping Tips
It’s not only about keeping your costs down : Establish a Revenue Stream
ASAP!
The Internet has made Bootstrapping easier - use it
Be creative with alliances & partnerships
Let Smarta.com be your Bible
Wednesday, 29 February 12
12 Lessons I’ve Learned
Wednesday, 29 February 12
Pick your business partners wisely
Work backwards from divorce and keep score from the outset.
Wednesday, 29 February 12
Things that look too good to be true, always are.
Watch your back, there is an opportunist waiting at every corner.
Wednesday, 29 February 12
Don’t overplan
Agility is your best asset and remember, everything you plan takes more time and more money.
Wednesday, 29 February 12
Be aware of your over-dependencies
Don’t let them catch you by surprise.
Wednesday, 29 February 12
Harness your customers’ power
They are your best advocates.
Wednesday, 29 February 12
Don’t get phased by your competitors
Treat your customers better than your competitors treat theirs.
Wednesday, 29 February 12
Survive until the market is ready
If you are ahead of the market, make sure you have staying power.
Wednesday, 29 February 12
Educating your customers is expensive
Best leave this to others, even if it turns out to be your competitors.
Wednesday, 29 February 12
Price correctly from the start
Don’t kid yourself about what your product/service actually costs.
Wednesday, 29 February 12
Invest in an audience
It is often more valuable than your current product/service.
Wednesday, 29 February 12
Focus, Focus, Focus
Do fewer things extraordinarily well.
Wednesday, 29 February 12
Wyszkowski’s Second Law
Anything can be made to work if you fiddle with it long enough.
Wednesday, 29 February 12
Oh, and one last thing....
Wednesday, 29 February 12
Never Stop Starting
Wednesday, 29 February 12
Adrian Melrose The First 65 Ltd
@adrianmelrose
Wednesday, 29 February 12
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