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SurveyMonkey Audience: an on-demand group of over a million survey respondents to take your surveys. Audience allows customers to target respondents on a wide variety of demographic and behavioral traits to get fast, high quality, cost effective data.
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Targeting Attributes
Core Demographics ���������������������������3
Household & Lifestyle ������������������������ 4
Employment �����������������������������������5
Employment (cont) ����������������������������6
Purchasing & Influencing Power �������������7
Food & Dining ���������������������������������8
Food & Dining (cont) ��������������������������9
Retail ������������������������������������������ 10
Media & Communications �������������������11
Cable, Internet & Electronics ��������������� 12
Cable, Internet & Electronics (cont) ������� 13
Health ����������������������������������������� 14
Targeting AttributesThis reference book is just a starting point for understanding the unique capabilities of SurveyMonkey Audience. Our members are profiled across hundreds of attributes, giving you access to highly specific groups.
2Questions or want to learn more? Visit us at audience.surveymonkey.com | 2Questions or want to learn more? Visit us at audience.surveymonkey.com |
Core DemographicsGender
• Gender–balanced • Specific male / female ratio • Males or females only
Age
• Custom age range
Income
• Household income
Location
• Region • Division • State • Metro area • Zip
Education
• Primary school • Some high school,
but no diploma • High school diploma (or GED) • Some college, but no degree • 2–year college degree • 4–year college degree • Graduate–level degree
Ethnicity
• White / Caucasian • Asian or Pacific Islander • Black or African American • Hispanic or Latino • American Indian or
Alaskan Native
Religion
• Buddhism • Catholicism • Christianity • Protestantism • Hinduism • Islam • Judaism • Native American • Inter / Non–Denominational • No religion
Languages spoken
• Arabic • Cantonese • Mandarin • English • French • German • Korean
• Russian • Spanish • Tagalog • Vietnamese
3Questions or want to learn more? Visit us at audience.surveymonkey.com |
Household & LifestyleMarital status • Married • Widowed • Divorced • Separated • Domestic partnership or
civil union • Single, but cohabiting with
a significant other
• Never married
Parental status • Expectant mothers (within
6 months and by due date) • Number of children • Age of children
• Gender of children
Student status
• Full time in graduate school
• Part time in graduate school
• Full time at a 4–year college or university
• Part time at a 4–year college or university
• Full time at a 2–year college or university
• Part time at a 2–year college or university
• At a high school or equivalent
• Not currently a student
Political views • Extremely liberal • Moderately liberal • Slightly liberal • Neither liberal
nor conservative • Slightly conservative • Moderately conservative
• Extremely conservative
Registered voter status • Registered voter • Not a registered voter • Unsure / don’t know
of status
Business or leisure travel frequency • Weekly • Monthly • A few times per year • Less than a few times
per year
Cars owned
• Number of cars
Pets owned • Dog • Cat
4Questions or want to learn more? Visit us at audience.surveymonkey.com |
EmploymentEmployment Status
• Full–time • Part–time • Not employed, looking
for work • Not employed, not
looking for work • Retired • Disabled
Employer company size (FTE)
• 1–10 • 11–50 • 51–200 • 201–500 • 501–1,000 • 1,001–5,000 • 5,001–10,000 • 10,000+
Job level
• Owner, Executive, C–Level
• Senior Management • Middle Management • Intermediate • Entry Level
Small–to–medium business owners
• Type of business • Number of customers
Sales job function
• B2B • B2C • Inside Sales • Outside Sales
Industry of employment
• Advertising & Marketing • Agriculture • Airlines & Aerospace
(including Defense) • Automotive • Business Support
& Logistics • Construction, Machinery
and Homes • Education • Entertainment & Leisure • Finance & Financial
Services • Food & Beverages • Government • Healthcare &
Pharmaceuticals • Insurance • Manufacturing • Nonprofit
• Retail & Consumer Durables
• Real Estate • Telecommunications,
Technology, Internet, Electronics
• Utilities, Energy, Extraction
5Questions or want to learn more? Visit us at audience.surveymonkey.com |
Employment (Cont)Job function
• Accounting & Auditing • Administrative • Advertising & Marketing • Analyst • Art, Creative, Design • Business Development • Construction • Consulting • Customer Service • Distribution • Doctor • Educator (e.g. teacher,
lecturer, professor) • Engineering • Finance • General Business • Health Care Provider
(other than doctor or nurse)
• Human Resources • Information Technology
• Legal • Management • Manufacturing • Nurse • Production • Product Management • Project Management • Public Relations • Purchasing • Quality Assurance • Research • Sales • Science • Strategy & Planning • Supply Chain • Training • Writing & Editing
IT job function
• Database Specialist • Hardware Specialist • Networking Specialist • Programming Specialist • Software Specialist • Technical Writer • Web Specialist
6Questions or want to learn more? Visit us at audience.surveymonkey.com |
Purchasing & Influencing PowerHousehold investable assets
• Less than $100,000 • $100,000 to $249,999 • $250,000 to $499,999 • $500,000 to $749,999 • $750,000 to $999,999 • $1,000,000 or more
Banking services
• Bank of America • JPMorgan Chase • Citibank
Primary purchasing decision maker
• Groceries • Entertainment • Healthcare • Personal Care • Fitness • Home Maintenance (e.g., furnish-
ings, supplies, services) • Lawn and Garden (e.g., equip-
ment, supplies, services) • Finance (e.g., investments, insur-
ance, taxes) • Bills, Utilities and Rent
/ Mortgage • Child care • Elder care • Pet care • Vehicle purchasing • Vehicle maintenance • Travel planning • None of the above
Primary credit card company
• American Express • Visa • Mastercard
Products / Services Recommendations (last 30 days)
• Automotive • Finance & Investments • Fashion • Food and Beverages • Healthcare • Movies / Television • Physical Fitness • Sports • Technology and the Internet • Travel • Not recommended any of
the above
7Questions or want to learn more? Visit us at audience.surveymonkey.com |
Food & DiningGrocery shopping (last 30 days)
• Ahold • Albertsons • Aldi • Giant Eagle • H–E–B • Kroger • Meijer • Publix • Safeway • Supervalu • Trader Joe’s • Whole Foods Market • Did not shop at any of the above
Food purchased (last 30 days)
• Beef • Poultry • Seafood • Canned food and soups • Pasta • Rice • Beans • Cereal • Bread and baked goods • Candy • Salty snacks • Sweet snacks • Fresh fruits and vegetables • Frozen prepared food • Frozen fruits and vegetables • Dairy products
(not including milk) • Did not buy any of the above
Beverages purchased (last 30 days)
• Milk • Juice • Bottled water • Soda • Energy drinks • Tea • Coffee • Beer • Wine • Liquor • Did not purchase any of the
above
Restaurant visit frequency (last 30 days)
• Never • 1–3 times • 4–6 times • 7–9 times • 10 or more times
8Questions or want to learn more? Visit us at audience.surveymonkey.com |
Food & Dining (Cont)Casual dining visited (last 30 days)
• Applebee’s • Buffalo Wild Wings • Cheesecake Factory • Chili’s • Denny’s • IHOP • Olive Garden • Outback • Red Lobster • Red Robin • Ruby Tuesday • Texas Roadhouse • TGI Friday’s • Did not eat at any of the above
Quick serve restaurant visited (last 30 days)
• Burger King • Carl’s JR • Chipotle • Domino’s • Jack in the Box • KFC • McDonald’s • Papa John’s • Pizza Hut • Subway • Taco Bell • Wendy’s • Did not eat at any of the above
9Questions or want to learn more? Visit us at audience.surveymonkey.com |
RetailClothes shopping (last 6 months)
• Banana Republic • Dillards • Express • H&M • JCPenney • J Crew • Kohls • Macy’s • Neiman Marcus • Nordstrom • Old Navy • Ross • Saks • The Gap • Not shopped at these above stores
Superstore shopping (last 6 months)
• Big Lots • BJs Wholesale Club • Costco • Home Depot • Kmart • Lowes • Sears • Sam’s Club • Target • Walmart • Not shopped at the above stores
Drug store shopping (last 6 months)
• CVS • Dollar General • Dollar Tree • Eckerd • Freds • Longs • Osco • Rite Aid • Sav–on • Walgreens • Did not shop at any of the above
10Questions or want to learn more? Visit us at audience.surveymonkey.com |
Media & CommunicationsType of phone used
• Regular cell / mobile phone • Android • iPhone • Blackberry / RIM • Windows Mobile • Do not have a mobile phone
Mobile phone carrier
• AT&T • Boost Mobile • Cricket • MetroPCS • Sprint • T–Mobile • Trac–Fone • U.S. Cellular • Verizon Wireless • Virgin Mobile • Other
Media usage (music) (last 30 days)
• Grooveshark • Last.FM • Pandora • Rhapsody • Songza • Slacker • Spotify • Rdio • Did not use any of the above
Primary television service
• Antenna • Cable • Fiber TV • Satellite • Streaming content via the internet • Do not have television service
Media usage (video) (last 30 days)
• Amazon Instant Video / Amazon Prime
• Google Video • Hulu / Hulu Plus • Joost • Netflix • Vudu • Yahoo • YouTube • Peer–to–peer websites
(e.g., justin.tv, ustream) • News websites
(e.g., CNN, NY Times, MSN) • Premium network websites
(e.g., HBO, Showtime) • Sports websites • Television network websites
(e.g., NBC, TBS, Bravo) • Did not use any of the above
11Questions or want to learn more? Visit us at audience.surveymonkey.com |
Cable, Internet, & ElectronicsCable or Satellite Television Provider
• AT&T • Bright House Networks • Cable One • Cablevision Systems Corporation • Charter Communications • Comcast Corporation • Cox Communications • DIRECTV • Mediacom Communications
Corporation • Suddenlink Communications • Time Warner Cable • Verizon Communications • No television service • Other provider
Primary Internet Service Provider
• AOL • AT&T • Bright House • Cable One • Comcast • Charter • CenturyLink • Cox Communications • EarthLink • Frontier Communications • Juno • MSN • NetZero • Optimum • SuddenLink • Time Warner Cable • Windstream • Verizon • None of the above
Electronic device ownership
• Blu–ray Player • Desktop Computer • Laptop Computer • Tablet Computer • Digital Video Recorder (DVR) • Digital Camera • E–book Reader • GPS Device (e.g., Garmin, TomTom,
in–car navigation system) • High Definition TV (HDTV) • MP3 Player • Printer • Satellite Radio Player
(e.g., SiriusXM player) • Streaming Media Device
12Questions or want to learn more? Visit us at audience.surveymonkey.com |
Cable, Internet, & Electronics (Cont)Video game devices used (last 30 days)
• Desktop / Laptop computer • Smartphone • Tablet • Nintendo Wii • Nintendo Wii U • Nintendo 3DS XL • Sony PlayStation • Sony PlayStation Vita • Microsoft Xbox (Any Xbox model) • None of the devices above used to
play video games
Internet Activities (last 30 days)
• Participated in online dating • Used social networking website
(e.g., Facebook, Myspace) • Followed, liked, or became a fan
of something or someone • Uploaded videos or photos to
a website • Wrote an online blog post • Read an online blog • Read news stories • Streamed audio content
(e.g., music, news, podcasts) • Streamed video content
(e.g., movies, television, news) • Played video games online • Used an online gambling site • Made a restaurant reservation • Made a phone call • Obtained medical information
• Used an online banking website • Looked for employment • Made personal or business
travel plans • Made a purchase for personal use • Made a purchase for business use • Compared prices for a product
or service • Searched for a product or service • Rated or reviewed a product
or service
13Questions or want to learn more? Visit us at audience.surveymonkey.com |
HealthExercise habits (last 30 days)
• Not at all • 1 to 4 times • 5 to 8 times • 9 to 12 times • More than 12 times
Ailments
• Allergies • Anemia • Anxiety Disorders • Asthma • Attention Deficit Disorder • Bipolar Disorder • Chronic Dry Eye • Chronic Obstructive Pulmonary
Disease • Chronic Pain • Crohn’s Disease • Deep–vein Thrombosis • Depression • Gastrointestinal Disorders • High Cholesterol
• Hypertension • Hypothyroidism • Insomnia • Neuropathic Pain • Osteoarthritis • Rheumatoid Arthritis • Type 1 Diabetes • Type 2 Diabetes • Do not have any of the
above ailments
14Questions or want to learn more? Visit us at audience.surveymonkey.com |
15Questions or want to learn more? Visit us at audience.surveymonkey.com |
What can I purchase on my own?Whether you want to reach smartphone owners, moms, or the general U.S. population, you can select from over 30 targeting options in our self-serve platform.
TARGETING OPTIONS
Gender
Age
Household Income
Education
Location
Race
Living Arrangements
Marital Status
Parental Status
Exercise
Political Affiliation
Voter Status
Employment Status
Student Status
Small-Medium Business Owners
Industry
Job Function
Type of Phone
Internet Usage
Devices Owned
Need a more custom audience? Let us help you.
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