Surviving Recession

SURVIVING RECESSION

RAMYA MK ECE DEPARTMENTSHIRDI SAI ENGINEERING COLLEGE

RECESSION

Causes of recession.

Impacts of recession.

How to deal with recession.

“Money is no value; it cannot spend itself..all depends on the skill of the spender.”

Causes of Recession

•Overproduction

•Underconsumption

•Abnormal unemployment rates

•Currency fluctuations

•Rise in credit card purchases

•Financial crisis

The Great Depression(1929-1940)

•Deepest depression of the 20th century

•Reason-Stock market crash

•Unemployment rose to 25%

•Work long for less salary

•Exports come down

•Loans to NINJA(NO income,NO jobs,NO assets)

•Social effects

Impacts of Recession

“Recession is the real killer not the terrorists”

6 Indian Industries to do well during recession

• Food

• Railway

• Education • PSU Banks

• Luxury products

• Media and Entertainment

Recession??I’m lovin’ it: A Case of McDonald’s

DIARY

1999: Two franchise stores destroyed in Europe.

2002: Withdraws from three countries and closes under-performing restaurants.

2004: Discontinues surprise options in its menu.

2006: The ‘Forever Young’ brand is introduced

2008: Net incomes crosses $12 billion.

How McDonald’s Thrived During the Recession

•Friendly Pricing

•New Products For Different Markets

•Reduced Advertising Costs

•Improved Operations

•Rapid Price Adjustments

• The Great Recession's winner

• Opened nearly 600 stores in 2008

• Factors to attract consumers- Accepting credit cards

Using drive-throughs

Many locations open 24 hours

McDonald’s Success

CONCLUSION

“If seen in the right light, an economic downturn can be a blessing in disguise.”