Swot Analysis

SWOT Analysis

IntroductionIntroduction• SWOT Analysis is

a strategic planning tool used to evaluate the:– Strengths,

– Weaknesses,

– Opportunities,

– Threats

StrengthsStrengths• Strengths:

attributes and skills of an organization.

WeaknessesWeaknesses• Weaknesses:

attributes of an organization that are harmful.

OpportunitiesOpportunities• Opportunities:

external conditions that are helpful to achieving the objective.

ThreatsThreats• Threats: external

conditions that are harmful to achieving the objective.

Lico Reis Consultoria & Línguas

Prof. Roberto Lico Reis

www.licoreis.comlicoreis@licoreis.com

E-bookswww.migre.me/oQ5