SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

NEW (but not improve

d) for 2016!

#DamnSXSW, back at it again with

the Obamas!Your guide to SXSW Interactive

2016by David Berkowitz, CMO, MRY

@mry / @dberkowitzDavid.Berkowitz@mry.com

Alternate titles for SXSW 2016 recap deck: • OBAMA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! (either one)

• The most virtually productive conference ever• The event that launched the massive hit Meerkat• Just get me a photo opp with a meme and let me

go home already

Insert outline here• Overview• Brands• Tech• Whatever

OverviewPro tip: put some heavy hitting stuff up

front to justify the mechanical bull rides on your expense reports

Insert inspirational quote here“I found courage when I found inspiration, and that’s the story that you tell. Because you can’t let someone else tell your story. Have it your way.” - Whichever of these keynote speakers you recognize

Insert something political here“Innovation is part of our foundation, and our foundation is part of our innovation.” - No, really, WTF??!?$@?% How did SXSW land the OBAMAS?!?!?!?!?!?!? Is this SXSW or the UN Security Council?

Top things discussed at SXSW• Complaints about traffic due to the Obamas• Complaints about security due to the Obamas• Complaints about the lack of hotel rooms due to

the Obamas• Complaints about people tweeting so many pics

and quotes of the Obamas that their phones died after an hour

• Complaints about how SXSW is totally over once a sitting president comes to the conference

• Emerging tech stuff, the future of media, and everything else

Insert a few high-minded quotes from sessions not featuring an Obama

• Get at least one quote from a coworker• Plug your own panel• Reference a few others and make it

look like you went to them, even when you got all the quotes from TechCrunch

Insert selfie with #DamnDanielMashable or someone has to trot him out, right?

Insert gratuitous selfies with celebs• Try to get someone A-list• If not, just look for a Kardashian or

Joseph Gordon-Levitt or whoever’s investing in a ton of stuff right now

BrandsKeep Austin Weird – but not too weird or brands will have to shut off their

Periscope feeds of their SXSW activations

Show images of brands doing startup competitions

Because that’s still a trendy thing for brands to do at SXSW

Compilation of brands doing stuff with VRAKA, a compilation of what every brand is doing at SXSW 2016

SXSW 2016 bingo: Find brand activations using any of these Austin icons

Cowboy boots

Cowboy hat Food truck Barbecue Texas Longhorns

Guitar Taco Breakfast taco

Cactus Pedicab

Bats Horses FREE (recharge

your devices here)

Armadillos Mechanical bulls

Map of Texas

Texas flag Stars Willie Nelson

“Keep Austin Weird”

State Capitol building

Margaritas Beer Ethan Hawke

Liberals

And the best brand activation of SXSW is…Mention a client here

Another great brand at SXSW…Mention another client

OMG, this brand did the most happy-emoji-worthy thing!!!

Mention the client of a sister agency

Biggest brand flops of SXSWUse clients from competitive agencies

TechHey, everyone at SXSW still uses

Twitter, right? That got big at SXSW… back in 2007

Note which tech will be the next MeerkatFunny how that went from a really positive reference to a really negative one in the course of a few months, isn’t it?

Show something techie NOT related to VR

IMAGE NOT FOUND

Use “virtual” and “augmented” as many ways as possible to sound super smart

• Virtual messaging• Virtual drones• Augmented calligraphy• Augmented automation• Virtual augmentation• Augmented: SVU• Augmented triskaidekaphobia• Virtual herpetology

A few other cool appsJust list a few things run by people you happened to run into at SXSW; pretend like that was everything that mattered at the show

Something about wearablesIf there’s nothing, just pop in a slide from the SXSW 2015 recap. Or the CES 2015 recap. Or the SXSW 2014 recap. Or the Mobile World Congress 2011 recap.

Cool drone imageIdeally one delivering a breakfast taco or Willie Nelson or something

Insert random comics from The Very Near Future

Wrapping up

Good reads• Obama

looks to SXSW for ideas and tech to modernize government (VentureBeat)

• The Austin 100: A SXSW 2016 mix (NPR)

• Marketers Should Expect the Unxpected at SXSW (Matthew Scott in The Drum)

Contact@MRY / @dberkowitzwww.mry.com David.Berkowitz@mry.com Add some other GIF or somethingIf nothing else, just mention the Obamas again