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Top 10 Cool New Things in PPC Advertising
David Szetela
Clix Marketinghttp://szetela.me
1. Dayparting with Bing Data
2. Ads at the Top of Gmail
3. New AdWords User Types
4. New Conversion Optimizer Feature
5. View-through Conversions
Top 10 Tips
6. Focused Change History
7. New Google Keyword Tool
8. New Google Placement Tool
9. AdWords Sitelinks Ads
10. New AdWords Graphical Reporting
Top 10 Tips
Dayparting with Bing Data
• Most AdWords advertisers are dayparting without conversion data
• AdWords does not show conversions per hour
• Microsoft adCenter does
Dayparting with Data
Dayparting with Bing Data
Ads at the Top of Gmail
Ads at the Top of Gmail
Put this in a Placement ad group:
mail.google.com, Inbox Top Center
Watch this video: http://
www.youtube.com/watch?v=NItbmss
VqoY
(wait until the end)
New AdWords User Types
New Conversion Optimizer Features
View-through Conversions
VTC = conversions that occur after
banner ad has been viewed but not
clicked.
Clix estimate: 50% accurate
April 12, 2023 12
April 12, 2023 13
Focused Change History
Opportunities->More Tools
April 12, 2023 15
New AdWords Keyword Tool
New AdWords Keyword Tool
New AdWords Placement Tool
New AdWords Placement Tool
AdWords Sitelinks Ads
•Up to four links below ad
•Ads must meet “Certain Quality Criteria (i.e., position #1)
•Appears automatically for qualified campaigns
•Google claims “30% average increase in clickthrough rate”
SiteLinks
New AdWords Graphs
New AdWords Graphs
New AdWords Graphs
New AdWords Graphs
Top 10 Cool New Things in PPC Advertising
David Szetela
Clix Marketinghttp://szetela.me
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