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A few tips and techniques are shared from Blogworld 2010.
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EMPOWERMENT THROUGH EDUCATION
TARGETING YOUR EXTENSION AUDIENCE USING SOCIAL MEDIA
Andy KleinschmidtOhio State University Extension
@akleinschmidt
Mention of product names does not imply endorsement
RULE #1: YOU
MUST HAVE A PASSION TO LEARNCREATESHARE
ADVOCATE
INTERACT
COLLABORATE
listen
be genuine
build community
engage
add value
listen
listen
listen
let go
WHO OWNS social media IN YOUR ORGANIZATION?
It depends of course…
MAJOR CHANGESOFFICIAL ANNOUCEMENTS
CRISIS
TECHNICAL SHARING
LISTENINGADVOCACY
CONVERSATION
CONTENT IS A COMMODITY
build trust
constant communication
consistent communication
generate conversations
how to stand out in a world filled with content?
NOT. EVEN. CLOSE.
image attribution cambodia4kidsorg http://flic.kr/p/8fs4tQ
image attribution bogenfreund http://flic.kr/p/A9xpa
If all U.S. mobile internet time were condensed to one hour…
25 minutes are spent on email
the next closest activity is 7 minutes on portals such as google, yahoo, etc
source nielsenwire http://t.co/xPLJ1SY
USE AN EMAIL MARKETING SERVICETO SUPPORT YOUR
EFFORTSSOCIAL MEDIA
email marketing services (no, it is not spam)
measureable results, analyticsstay on the good side of ISPsmanage email listsprofessional looking emailsformat checksdeliverabilityintegration with social sitesanswers the question, ‘so what?’
image attribution liquidx http://flic.kr/p/5V2nUm
mobile APPS
then now
“Check out this cool site” “Check out this cool app”
faster than browser simple navigationspecific
ubuildapp appmakr swebapps isites kanchoo yapper sachmanya appbreeder
Developer or…App builders:
image attribution eschipul http://flic.kr/p/7kFgYt
ROIstart with measurable objectives
quick and dirty exampleswebsite visitsdonations madeapps downloadedreferrals
CONCLUSION
SOCIAL MEDIA IS NOT INEXPENSIVE, IT IS A DIFFERENT EXPENSIVE
Social Media = loyalty
awarenesssupport
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