The 3 P’s of WordPress Site Structure for SEO

David Bain

*Preparation

*Publishing

*Performance

David Bain

*My background

*How I structure online marketing campaigns

*Where WordPress SEO fits into the overall online marketing mix

*Started making full-time online income in 2004

*SEO services in 2006

*Taught online marketing since 2007

*Phase #1: Website Structure

*Phase #2: Get Social & Turn On The Tap!

*Phase #3: Link Building

*Phase #4: Content Marketing

*Preparation

*Publishing

*Performance

*Competitor analysis

*Keyword trends

*Related keywords

*Ranking difficulty

*URL structure

*Competitor analysis

*Keyword trends

*Related keywords

*Ranking difficulty

*URL structure

*Categories

*‘Hub and spoke’ content

*Keyword positioning

*Internal linking

*Syndication

*High quality ‘hub content’ based upon core keyword phrases (pages)

*Spokes of informative, relevant updates (posts) linking into hub content

*Heading

*Body content

*Title

*Meta description

*Yet Another Related Posts Plugin

*SEO Smart Links Plugin

*Yet Another Related Posts Plugin

*XML sitemap & webmaster tools

*Blog & RSS directories

*Blogging communities

*Categories

*‘Hub and spoke’ content

*Keyword positioning

*Internal linking

*Syndication

*Test and refine

*Increase speed

*Direct search engines

*Conversion optimization

*Google Analytics

*Market Samurai

*W3 Total Cache Plugin

*Optimize DB Plugin

*Find a reliable host

*Consider HostGator, Hostmonster, Vidahost and WestHost as shared server hosts

*VPS.net is a scalable cloud server worthwhile considering for bigger tasks

*Efficient coding

*No index, nofollow archive posts and pages

*A good theme like Thesis will generally do this

*301 redirect unwanted yet ranked old posts to relevant newer posts

*Test and refine

*Increase speed

*Direct search engines

*Conversion optimization

*Preparation

*Publishing

*Performance

David Bain

Resources:www.26weekplan.com/resources

David Bain