The Engaging Brand

Engaging Young India

Get Ideas to Spread

Be Remarkable

Safe is Risky

Good Design

3

1

2

3

secrets

Get Ideas to Spread

Be Remarkable

Safe is Risky

Good Design

3

1

2

3

secrets

Get Ideas to

Spread

Be Remarkable

Safe is Risky

Good Design

3

1

2

3

secret

Get Ideas to

Spread

Be Remarkable

Safe is Risky

Good Design

3

1

2

3

secret

Get Ideas to

Spread

Be Remarkable

Safe is Risky

Good Design

3

1

2

3

secret

Get Ideas to

Spread

Be Remarkable

Safe is Risky

Good Design

3

1

2

3

secret

Time to show some

Swagger

On paper

GTCM Model

Goal

Target

Channel

Messaging

Customer Journey Map

Marketing

Engagement

Org reputation

building

3

1

2

3

Focus

Marketing

Online Engagement

Org reputation

building

3

1

2

3

Focus

External Collaboration Email Marketing E-Newsletters: ELD, Website Database Collection Advertisement

Marketing

Online/Offline

Engagement

Org reputation

building

3

1

2

3

Focus

Key Online/Offline Projects oSocial Media Campaigns oContests

Drive: Daily Content Evolution oShowcasing

Move: Traffic Optimisation o Unique Visitors, Visiting/Month

Convert: Online registration system o ORS

Marketing

Online Engagement

Org reputation

building

3

1

2

3

Focus

Partnerships and Alliances Events and Awards Showcasing