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A roadmap to how to become an engaging brand.
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Engaging Young India
Get Ideas to Spread
Be Remarkable
Safe is Risky
Good Design
3
1
2
3
secrets
Get Ideas to Spread
Be Remarkable
Safe is Risky
Good Design
3
1
2
3
secrets
Get Ideas to
Spread
Be Remarkable
Safe is Risky
Good Design
3
1
2
3
secret
Get Ideas to
Spread
Be Remarkable
Safe is Risky
Good Design
3
1
2
3
secret
Get Ideas to
Spread
Be Remarkable
Safe is Risky
Good Design
3
1
2
3
secret
Get Ideas to
Spread
Be Remarkable
Safe is Risky
Good Design
3
1
2
3
secret
Time to show some
Swagger
On paper
GTCM Model
Goal
Target
Channel
Messaging
Customer Journey Map
Marketing
Engagement
Org reputation
building
3
1
2
3
Focus
Marketing
Online Engagement
Org reputation
building
3
1
2
3
Focus
External Collaboration Email Marketing E-Newsletters: ELD, Website Database Collection Advertisement
Marketing
Online/Offline
Engagement
Org reputation
building
3
1
2
3
Focus
Key Online/Offline Projects oSocial Media Campaigns oContests
Drive: Daily Content Evolution oShowcasing
Move: Traffic Optimisation o Unique Visitors, Visiting/Month
Convert: Online registration system o ORS
Marketing
Online Engagement
Org reputation
building
3
1
2
3
Focus
Partnerships and Alliances Events and Awards Showcasing