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THE FUTURE
presented by
STOREof the brick & mortar
[what retailers need to know]
the shopping experience is
CHANGING
IN-STORE innovation
armed associatesmobile POS
touch screens
mobile-exclusive deals
in-store self pay
in-store mapping
beacons
intelligent lights
in-store analytics
THE NEW CONSUMER
smartphone owners are smartphone shoppers79
BEFORE AFTER
BEFORE THE STORE VISIT
smartphone shoppers use their phones for pre-shopping activities
BEFORE
90
BEFORE
where are they looking?
1
2
3
search engine
retailer’s website
retailer’s app
BEFORE
70shoppers expect stores to be within
5 miles of their location
1 2 3 4 5
BEFORE
when do they buy?
80shoppers searching on mobile
want to buy that same day
BEFORE
where do they buy?
82
shoppers that buy after searching online buy at a physical store
DURING THE STORE VISIT
really?
most likely to use their smartphones for a shopping trip…
DURING
DURING
84smartphone shoppers use their
phones for help while
[inside] the store
DURING
shoppers use their smartphones
to find information INSTEAD of asking a store associate
don’t help me
DURING
76customers
purchase more products based on merchant recommendations in-store
scratch that… PLEASE help me
DURING
mo’ mobile, mo’ money
$
$
occasionalphone use in-store
frequentphone use in-store
frequent mobile shoppers
spend25% more
AFTER THE STORE VISIT
AFTER
what do they want?
93
shoppers will provide
detailed information if they received
customized offers in return
AFTER
why does it matter?
78shoppers buy from a store
more frequentlyif they receive offers tailored to their interests
AFTER
71consumers are more likely to buywhen offers are
where do they wantto receive these offers?
targeted locationto their
what does it all mean?that’s a lot of numbers
keeps your store relevant
mobile…isn’t just a nice to have it’s imperativegets shoppers in your store
keeps them there longermakes them spend morekeeps them coming back
what it all boils down to…
most important mobile capabilities for your store to enable
Search for & select merchandise
Receive/redeem coupons and offers
Create a shopping list
Use barcodes to check price or availability
THANK YOU
pleasecome again
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