The Global Worker 2.1

07.04.2023Dr.Angelica Laurençon, ESC Clermont

07.04.2023

Dr.Angelica Laurençon, ESC Clermont

… are both

global player, but…

has already his Corporate Identity, his brand, his

… Perhaps not always such a smart one

… The global worker has just

his name and his face

…and all the things Google

publishes about him on the web

if he has left any traces

on the world wide web, willingly,

unwillingly.

No matter, where and who

you’ll be one day…

and at the cross

cultural junctions

.On the cross cultural trip…the global worker needs a globally intelligible visibility, let’s call it

identity 2.0.

Identity 2.0?

… You don’t have to reveal any detail

… Be a web multitasker, yes.

But not a multifaceted ectoplasm.

Why? An identity 2.0 has to be

readable & coherent.

It’s part of yourbusiness card.

The Medium is the message. What’s their

message ?

45% of Social Networkers prefer still this kind of medium.

« I’m still a web ignorant,

outside of Socialnomics,

unfit for global business. »

… « I’m on the Social Web,

under cover, just for fun.

It’s my private chat & darkroom ».

N.B. Even Facebook has changed its targets since

has to design his

① identity 2.0

② eportfolio

① Identity 2.0

visualizes

Your public timeline

interface.

Start designing your web show case.

Visibility & visualization are

competive advantages

… A timeline, cross

culturally readable, presentable.

… socially connected!

visualizing your

skills, experience, proficiency, credibility, life long

learning, … Your identity

At the bottom line aSocial Media Strategy,

perhaps not a sophisticated one

… like this

but, the 21st century global (knowledge)

worker should be a good web navigator

Some people sti ll ignore the unwritt en Web

Rules…

And that the Social Networks are more than a

chat…or dark room.. .

Why are you on a Social Network?

Faceless on Facebook Or

SimilarWhy are YOU on Social

Networks?

To be a person other people would like to join their groups or networks?To be visible, findable, trustworthy, identifiable…if somebody is googlingyour name!

… Thus, the global

worker has to

… .Requested Skills

PublishingText, sound, images

Sharing ContentNetworking

Community ManagementViral Awareness

Listening, Content Harvesting`Connected Thinking

Social Media is human interactivity

& interaction

Contribute, share, publish,

connect

Social Networking is doing and learning

TIC apps, toolsSocial MediaSocial Networks 30

Content Creation for your eportfolio &

your identity 2.0 requires

and the way

you’ll get

forward

on the web way

Option « basic »

Option pro …active

Option premium… interactive

Personal

Personal Social

Professional Social Media

The Web 2.0, the ICT and Internet open the

global space for you2.

The Global Worker 2.1

Business

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