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THE NET IMPRESSION: BUILDING YOUR PERSONAL BRAND AND MANAGING YOUR NETWORK PRESENTED BY ANTHONY JULIANO SEPTEMBER 26, 2012
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BUILDING YOUR PERSONAL BRAND ANTHONY JULIANO
AND MANAGING YOUR NETWORK SEPTEMBER 26, 2012
UNDERSTANDING NETWORKING
DEVELOPING YOUR STORY
USING SOCIAL MEDIA TO
ENHANCE RELATIONSHIPS
HOW CAN YOU BE A RESOURCE?
WHAT EXPERTISE, SKILLS, TALENTS OR
INTERESTS DO YOU HAVE THAT PROVIDE AN
OPPORTUNITY FOR YOU TO BE A
RESOURCE/SHARE YOUR STORY?
WHAT ORGANIZATIONS/GROUPS MIGHT
BENEFIT FROM THOSE TALENTS?
WHAT MAKES A
GREAT STORY?
IT’S AUTHENTIC/UNIQUE
THE AUDIENCE WANTS TO HEAR MORE
IT’S MEMORABLE
WHAT MAKES A
STORY MEMORABLE?
IT’S SPECIFIC
IT’S CONCISE
IT’S TOLD CONSISTENTLY
I’M ANTHONY JULIANO.
I’M AN ACCOUNT SUPERVISOR
AT ASHER AGENCY.
I’M ANTHONY JULIANO.
I HELP PEOPLE UNDERSTAND
TODAY’S CHANGING
COMMUNICATION ENVIRONMENT.
WHAT YOUR STORY
SHOULD INCLUDE
WHAT YOU DO
WHO YOU HELP
WHAT YOUR STORY
SHOULD IMPLY
HOW TO TELL YOUR STORY
THROUGH YOUR WORK
AS A VOLUNTEER
SHARING YOUR EXPERTISE
VIA SOCIAL MEDIA
http://www.flickr.com/photos/scragz/91147636/
• amplifier
http://www.flickr.com/photos/26481114@N07/4443444378/sizes/z/in/photostream/
FACEBOOK’S LIMITATIONS AS A
PROFESSIONAL NETWORKING TOOL
FACEBOOK LAUNCHED EXCLUSIVELY FOR
COLLEGE STUDENTS—AND MOST USERS STILL
FOCUS ON PERSONAL/PLAY, NOT
PROFESSIONAL/WORK
YOU DON’T ALWAYS OWN YOUR MESSAGE
(WALL POSTS, TAGGED PHOTOS)
VIDEOS, PHOTOS, INTERESTS ARE A DOUBLE-
EDGED SWORD
TOO MUCH CLUTTER (FARMVILLE/MAFIA WARS)
PEOPLE ARE IN
A DIFFERENT
CONTEXT AND
MINDSET WHEN
THEY'RE IN A
PROFESSIONAL
NETWORK.
- DIPCHAND
“DEEP” NISHAR,
BUT ISN’T A
PROFILE JUST
A GLORIFIED
RESUME?
AMONG RECRUITERS THAT USE SOCIAL
MEDIA, HOW MANY USE LINKEDIN?
SOURCE: HTTP://MONEY.USNEWS.COM/MONEY/CAREERS/ARTICLES/2011/
04/12/WHEN-YOUR-DREAM-COMPANYS-HIRING-ON-TWITTER
95%
LEAD GENERATION
0
0.5
1
1.5
2
2.5
3
TWITTER FACEBOOK LINKEDIN
VISIT-TO-LEAD RATIO VISIT-TO-CONVERSION RATE
SOURCE: HUBSPOT
THERE ARE
THOUSANDS OF OPTIONS
THE RIGHT QUESTION TO ASK IS,
"HOW DO I GET BETTER?" FOCUSING
ON WHAT YOU OFFER YOUR JOB,
NOT WHAT YOUR JOB OFFERS YOU,
PROVIDES THE SHORTEST PATH TO A
COMPELLING CAREER.
http://www.flickr.com/photos/shriak/2428702176/sizes/l/in/photostream/
THANKS!
AJJULIANO@GMAIL.COM
(260) 615.3426
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