View
112
Download
1
Category
Tags:
Preview:
DESCRIPTION
The Rudder Group provides Social Marketing Services, including "How To Use Social Marketing To Maximize Event ROI".
Citation preview
T H E R U
D D
E R G R O
U P
The Rudder Group
EVENT & SOCIAL MARKETING
ROI
T H E R U
D D
E R G R O
U P
T H E R U
D D
E R G R O
U P
The Rudder GroupGrowth Strategies & Mentor Capital
T H E R U
D D
E R G R O
U P
T H E R U
D D
E R G R O
U P
T H E R U
D D
E R G R O
U P
T H E R U
D D
E R G R O
U P
T H E R U
D D
E R G R O
U P
T H E R U
D D
E R G R O
U P
T H E R U
D D
E R G R O
U P
CREATE A HASTAG
PROMOTE REGULAR UPDATES ABOUT YOUR EVENT
LEVERAGE ALL OF YOUR SOCIAL MEDIA CHANNELS
TAILOR YOUR MESSAGING TO EACH OF YOUR SOCIAL MEDIA CHANNELS
MAKE SURE YOUR EVENT'S PROMOTIONAL CONTENT IS REMARKABLE
CREATE LINKEDIN AND GOOGLE+ EVENT PAGES
ALLOW ATTENDEES TO ASK YOUR KEYNOTE SPEAKERS QUESTIONS VIA TWITTER
BE RESPONSIVE IN SOCIAL MEDIA, EVEN DURING THE EVENT
T H E R U
D D
E R G R O
U P
T H E R U
D D
E R G R O
U P
T H E R U
D D
E R G R O
U P
T H E R U
D D
E R G R O
U P
T H E R U
D D
E R G R O
U P
T H E R U
D D
E R G R O
U P
T H E R U
D D
E R G R O
U P
T H E R U
D D
E R G R O
U P
T H E R U
D D
E R G R O
U P
T H E R U
D D
E R G R O
U P
T H E R U
D D
E R G R O
U P
T H E R U
D D
E R G R O
U P
SOCIAL MEDIA REACH
Recommended