The value of Design Driven Innovation

Design Driven InnovationTurning a coffeebrewer into a coffee experience

Let’s use the old trusted coffeebrewer as

our starting point...

Now let’s look at the inflection point*

and the role of design driven innovation

* http://www.31v.nl/2010/02/designing-value-beyond-the-inflection-point/

Once you get the hang of it, it’s easy to

use the framework on more challenging

scenarios like...

meaning

technology

Incremental Change

Incr

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en

tal

Ch

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Radical Change

Ra

dic

al

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Electric cars as

transportation

Gasoline powered cars

as transportation

mobility?

meaning

technology

Incremental Change

Incr

em

en

tal

Ch

an

ge

Radical Change

Ra

dic

al

Ch

an

ge

google health

docters

nutrition?

We need human centered design to

make everyday “things” more useful,

pleasurable and valuable.

We need design driven innovation to

discover and fulfill our unmet needs and

desires.

The beautiful coffee samples in these slides were kindly provided by:

http://www.flickr.com/photos/vegard/4731223378/

http://www.flickr.com/photos/teigan/219718003/

http://www.flickr.com/photos/pierofix/3094329703/