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Marketing and Advertising are not the same. While both support sales, marketing and advertising are distinctly different. This slide share explains the differences
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This Is Not A RopeMarketing, Advertising and Sales
TomSattler.wordpress.com@SattlerTJ
Just like the 3 strands of a rope make it
stronger...
TomSattler.wordpress.com@SattlerTJ
Marketing, Advertising &
Sales are braided
together to pull customers
to your business
TomSattler.wordpress.com@SattlerTJ
Marketing and Advertising both
support Sales
TomSattler.wordpress.com@SattlerTJ
Marketing and Advertising build
brand/product awareness
TomSattler.wordpress.com@SattlerTJ
Marketing and Advertising create consumer demand
TomSattler.wordpress.com@SattlerTJ
Marketing and Advertising generate qualified leads and
traffic
TomSattler.wordpress.com@SattlerTJ
But...Marketing and
Advertising are not the same
TomSattler.wordpress.com@SattlerTJ
Marketing defines the strategy used to
execute tactics to achieve goals
TomSattler.wordpress.com@SattlerTJ
And...Advertising is one of those
tactic that is executed strategically
TomSattler.wordpress.com@SattlerTJ
Marketing analyzes and defines the market
size, potential and segments
TomSattler.wordpress.com@SattlerTJ
Marketing identifies primary & secondary audience segments
for greatest potential product/service use
TomSattler.wordpress.com@SattlerTJ
Marketing assesses the strength of various sales
channels in accessing those audiences
TomSattler.wordpress.com@SattlerTJ
Marketing analyzes the strengths and weaknesses of competitors and competitive
products
TomSattler.wordpress.com@SattlerTJ
Marketing develops pricing strategies and defines the tracking mechanisms for
various tactics to reach the consumer
TomSattler.wordpress.com@SattlerTJ
Advertising is the paid media used to promote your product,
service or event during a period of time
TomSattler.wordpress.com@SattlerTJ
Advertising includes an analysis of where your
product/services stands in the market currently
TomSattler.wordpress.com@SattlerTJ
Advertising is focused on a specific primary or
secondary audience segment
TomSattler.wordpress.com@SattlerTJ
Advertising uses the specific media channel/channels to cost effectively reach the
target audience or geographic market
TomSattler.wordpress.com@SattlerTJ
Advertising is measured by recall,
market share increases, likes, etc...
TomSattler.wordpress.com@SattlerTJ
This is Not a Rope
Marketing, Advertising and
Sales
TomSattler.wordpress.com@SattlerTJ
Marketing defines the market for the product, where to find the customer, how to sell to
them, and at what price.
Advertising is a specific message to an audience in media, to produce a desired
result.
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