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Join OrthoSynetics CEO Chris Roussos as he provides you with practical tips of what you can do to help your business thrive in a down economy. Roussos provides practical advice on marketing, business operations, reducing overhead and other steps you can take to set up your business for success. Roussos draws on more than 20 years of management experience for top companies such as Pepsico and Newell Rubbermaid - and his experience in the health care industry where, as president of AseraCare, he helped the company achieve industry-leading performance. He provides you with steps you can take to set your practice up for success.
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Chris Roussos, President and CEOOrthoSynetics
Thriving in a Down Economy
Chris Roussos Experience
More than 20 Years Management Experience
Top Companies PepsiCo Newell Rubbermaid Experience in Health Care Industry Current Position Leading OrthoSynetics
Agenda
Current Conditions
Impact on Dental Sector
Consumer Behavior Patterns
Consumer Motivators Regardless of Economy
Key Factors of Success in a Down Economy
OrthoSynetics can Help
Current Conditions
No Denying, It is Tough Out There
Media Over-Sensationalizing
Be Realistic but Not Pessimistic
Economy is Very Resilient
Impact on Dental Sector
The Industry is Down on Average 7%
Orthodontic Services Viewed as Expensive and Elective
Healthcare Industry Not a Bad Place to Be
Dental Sector Offers a lot of Potential
Consumer Behavior Patterns
Consumers are Tightening Their Belts
Consumers are Not Splurging – Only Investing in Necessities
Consumers Delay Purchasing Decisions as a Protection Strategy
Tap into Consumer Motivators
Fear
Exclusivity
Greed
Guilt
Ego
Convenience
Personal Gratification
Key Success Factors
Take Charge
Holistic Approach
Understand Your Business
Reduce Expenses
Set Realistic and Aggressive Goals
Key #1: Take Charge
Lead By Example
Engage Your Team Be Candid Acknowledge Current Situation Communicate Road Map
Communicate Goals & Hold Team Accountable
Mentor and Develop Team Members
Review Metrics and Adjust Accordingly
Key #2: Holistic Approach
Referral Programs Patient Employee Professional Community
Online Strategy
Payor Source Diversification
Excel in Customer Service
Key #3: Understand Your Business
Track Referrals
Evaluate Conversion Rates
Improve Your Collection Efforts
Trend Patient Population Data
Key #4: Reduce Expenses
Conduct a Spending Analysis
Make the Tough Decisions
Drive Maximum ROI on Each Dollar Spent
Key #5: Set Realistic and Aggressive Goals
You Can Thrive in a Down Economy
Understand the Brutal Facts and Plan Accordingly
What You Do Speaks so Loudly They Can’t Hear What You Say
Expect and Demand the Best from Team and Yourself
Leadership is Defined in Times of Adversity
OrthoSynetics Can Help
180 Dedicated Industry Professionals Working for You
Evidence Based Recommendations
All Encompassing Suite of Services
Give Us a Call it Would Be our Pleasure to Help or Answer Your Questions!
Visit us at www.OrthoSynetics.com
Or Email
aweber@orthosynetics.com
croussos@orthosynetics.com
Call at 1.888.622.7645
Thank You!
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