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1. Video Marketing2. Professional Networks3. Search Engine Optimization4. Location-Based Marketing5. Review Sites6. Web Analytics
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Top 6 Opportunities Online to
Expand your Business in 2011
David Liem
David Liem
I’m the senior consultant, web marketing at…
I help people get more business from the web.
Some of Our Clients
ATTENTION…is fleeting!
Our Job is to Create…
Relevance
Top 6 Opportunities Online to
Expand your Business in 2011
David Liem
Video Marketing
1.
YouTube
Tutorials
Vimeo
Quirky Videos Stick
Join Interest Groups
Education
Professional Social Networks
2.
Objectives in Networking
1. To Be KnownEstablish thought leadership in your industry
2. To Be ContactedMake ‘personal’ social contact with like-minded professionals
Groups
Establish Thought Leadership
Sharing info through Twitter
Job Seeking Tools
Take it offline when possible
Search Engine Optimization
3.
99% of Buyers use Search Engines
Cost Effective
Natural Search Results
SEO on Maps Listings
KarateSEO© - The Six Factors
1. Keywords
2. Architecture
3. Relevant Content
4. Authority & External Links
5. Trouble Signs
6. Experience on Site
Location-Based Marketing
4.
Google Places
Foursquare for Businesses
Facebook Places
The Battle for Geo-Location
Review Sites
5.
Amazon
Trip Advisor
Hungry Go Where?
Groupon Deal’s
Web Analytics
6.
Data Driven Decisions
Provides Answers to Difficult Questions
Facebook Insights
Social Management Tools
Postling
Online Reputation Management
What I Do…
Services
Search Engine Marketing
– Technical Audit– Keyword Research– SEO copy writing– Adwords
Setup/Optimization– Website Optimization– Monthly Retainer Packages
Web Analytics
– Basic & Advanced Installation– Resolve Tracking Issues– Set up goals & funnels– Monitor Site Usage, Bounce
rates for major red flags– Monitor Conversions &
Conversion Rates
Training
Think Tank for Senior Managers & Leaders
– Half a day– Strategic view of company,
competitors– Senior leaders from sales,
marketing, IT– Plugging the biggest
implementation leaks– Prioritizing New Media
Goals
Boot Campsfor Mid-level IT/Marketing Staff
– 1-2 days– Implementation processes
in web, search & social media
– Relevant execuxtion folks from marketing & IT
– Learning how to manage agencies & web staff
– Beating practical challenges
Social Media Training
• Monday February 28, 2011• In-Depth Facebook, Twitter, YouTube, &
LinkedIn Strategies• Mobile & Location Marketing• Measure & Manage Social Media like a Pro
Thanks.That’s all for this workshop!
Find Me!Web: www.HappyMarketer.comEmail: David@HappyMarketer.comTwitter: @daveliemFacebook: www.Facebook.com/HappyMarketer
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