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- 1. Improved Learning Questions for Kotlers 22 Chapters Michelle
Cabunilas April 2011 http://cabunilasmichelle.blogspot.com
- 2. TOP 10 Learning Questions for Chapter 1: Defining Marketing
for the 21 st Century Ria Abendan / Michelle Cabunilas April
2011
- 3. 2. Promoting a visit to Star City is an example of marketing
what?
- 4. Examples Experiences are marketed by orchestrating several
goods and services
- 5. 2. Under what marketing is promoting a visit to Star City?
- 6. 10 Questions Chapter 2: Developing Marketing Strategies and
Plans Steven Michael Y. Andrada / Michelle Cabunilas April 15, 2011
www.stevenandrada.blogspot.com 1/73
- 7. 5. What kind of business orientation that puts the customer
at the heart of the business?
34/73 www.stevenandrada.blogspot.com
- 8. 5. What kind of business orientation that puts the customer
at the heart of the business?
34/73 www.stevenandrada.blogspot.com
- 9. Types of Business Orientation
-
- Product Orientation - The company believes that they have a
superior product, based on quality and features, and because of
this they feel their customers will like it also.
-
- Market Orientation - Puts the customer at the heart of the
business.
32/73 www.stevenandrada.blogspot.com
- 10. Examples 33/73 www.stevenandrada.blogspot.com Question 5:
Company Product Market Cebu Pacific Air We run an Airline company
Its time everyone to flies PLDT We run a Telecommunication company
Were changing lives
- 11. 5. What kind of business orientation that puts the customer
at the heart of the business?
34/73 www.stevenandrada.blogspot.com
- 12. TOP 10 Learning Questions Ch 3: Gathering Information and
Scanning the Environment Ma. Katrina S. Avellana / Michelle
Cabunilas April 2011 http://kavellana.blogspot.com
- 13. 1. Marketing Information System (MIS) consists of the
following except: http://kavellana.blogspot.com
- 14. 1. People, Equipment and ______ make the whole of Marketing
Information System or MIS. http://kavellana.blogspot.com
- 15. Marketing Information System (MIS)
http://kavellana.blogspot.com
- Consists of people, equipment and procedures to gather, sort,
analyze, evaluate and distribute needed, timely and accurate
information to marketing decision makers.
- 16. 1. People, Equipment and ______ make the whole of Marketing
Information System or MIS. http://kavellana.blogspot.com
- 17. TOP 10 Learning Questions for Chapter 4: Conducting
Marketing Research and Forecasting Demand Megha Behani/ Michelle
Cabunilas 15th April 2011
- 18. #9: What does the Rolex name mean to you? is an example of
___
- 19. #9: When we think of brands like Omega, Rolex, Chanel,
Hermes, LV and etc. what does it mean to you in marketing?
- 20. Concept: What are the qualitative measures to understand
consumers mind?
- 21. Word Association: Ask subjects what words come to mind when
they customer hears the brands name
- 22. #9: When we think of brands like Omega, Rolex, Chanel,
Hermes, LV and etc. what does it mean to you in marketing?
- 23. TOP 10 Learning Questions for Creating Customer Value,
Satisfaction & Loyalty and Ch 5 Joan Soliven/ Michelle
Cabunilas April 15, 2011 http://joansoliven.blogspot.com/
- 24. 4. It is the totality of features and characteristics of a
product or service that bear of its ability to satisfy needs.
http://joansoliven.blogspot.com/
- 25. 4. The ability to satisfy a need of a product/ service is a
feature or characteristic of _________.
http://joansoliven.blogspot.com/
- 26. Customer Satisfaction depends on Quality
- Quality is the totality of features and characteristics of a
product or service that bear of its ability to satisfy needs.
http://joansoliven.blogspot.com/
- 27. Impact of Quality These 3 are interrelated with each other
http://joansoliven.blogspot.com/ Source: Marketing Management 13 th
Edition by Philip Kotler
- 28. 4. The ability to satisfy a need of a product/ service is a
feature or characteristic of _________.
http://joansoliven.blogspot.com/
- 29. Analyzing Consumer Markets Rustie M. Fidel/ Michelle
Cabunilas April 15, 2011 Top 10 Learning Questions for Chapter 06
:
- 30. 5. There are 5 Brands of Personality. Sincerity,
Sophistication, Excitement, Ruggedness and _____ .
http://rustie27.blogspot.com/
- 31. 5. What are the five (5) Brands of Personality?
- Competence, Sincerity, Classic, Excitement, Ruggedness
- Competence, Excitement, Ruggedness, Simplicity,
Sophistication
- Competence, Ruggedness, Excellence, Sophistication,
Sincerity
- Competence, Sincerity, Sophistication, Excitement,
Ruggedness
- 32. Concept # 5 Brand Personality Sincerity Excitement
Sophistication Competence Ruggedness
- 33. 5. What are the five (5) Brands of Personality?
- Competence, Sincerity, Classic, Excitement, Ruggedness
- Competence, Excitement, Ruggedness, Simplicity,
Sophistication
- Competence, Ruggedness, Excellence, Sophistication,
Sincerity
- Competence, Sincerity, Sophistication, Excitement,
Ruggedness
- 34. / Michelle Cabunilas
- 35.
- 36. 2. Reordering of office supplies in a routine basis is an
example of what type of buying situation?
- 37.
- 38. 2. Reordering of office supplies in a routine basis is an
example of what type of buying situation?
- 39. TOP 10 Learning Questions Ch 8: Identifying Market Segments
and Targets Myrtle Frantilla/ Michelle Cabunilas April 14, 2011
http://myrtlefrantilla.blogspot.com /
- 40. http://myrtlefrantilla.blogspot.com / All of the following
are Behavioral Variables EXCEPT:
- They are all examples of Behavioral Variables
- 41. http://myrtlefrantilla.blogspot.com / Examples of
Behavioral variable are occasions, benefits, user status and
_________.
- 42. Behavioral Segmentation http://myrtlefrantilla.blogspot.com
/ http://myrtlefrantilla.blogspot.com / Decision Roles
Behavioral Variable
- 43. http://myrtlefrantilla.blogspot.com / Examples of
Behavioral variable are occasions, benefits, user status and
_________.
- 44. TOP 10 Learning Questions for Ch 9: Creating Brand Equity
Soleil Gan/ Michelle Cabunilas April 2011
http://taeyangxinyi.blogspot.com
- 45. 1. Which of the following is NOT a component of Brand
Equity?
http://taeyangxinyi.blogspot.com
- 46. 1. All of the above are components of Brand Equity except
for __________.
http://taeyangxinyi.blogspot.com
- 47. Brand Asset Valuators Components of Brand Equity 3
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing
Management, 13 th ed. BRAND EQUITY Differentiation Energy Relevance
Esteem Knowledge CALCI-N
- 48. Individuality is not a component of brand equity, rather it
is 4 http://taeyangxinyi.blogspot.com From Philip Kotlers,
Marketing Management, 13 th ed. BRAND EQUITY Differentiation Energy
Relevance Esteem Knowledge CALCI-N Differentiation -measures the
degree to which a brand is seen as different from others Example:
Chuckie chocolate milk advertises CALCI-N as an ingredient versus
Moo who doesnt have said ingredient
- 49. 1. All of the above are components of Brand Equity except
for __________.
http://taeyangxinyi.blogspot.com
- 50. TOP 10 Questions for Chapter 10: Crafting the Brand
Positioning Anna Katrina L. Guray / Michelle Cabunilas April 15,
2011 http://annaguray06.blogspot.com
- 51. 1. are associations/benefits that can be shared with other
brands.
Question w/ Answer http://annaguray06.blogspot.com
- 52. 1. It is associations or benefits that can be shared with
other brands.
http://annaguray06.blogspot.com
- 53. POPs are POINTS-OF-PARITY Concept 1: POPs SHARING FEATURES
& BENEFITS + = = + + http://annaguray06.blogspot.com
- 54. 1. It is associations or benefits that can be shared with
other brands.
http://annaguray06.blogspot.com
- 55. TOP 10 Learning Concepts for Chapter 11: Dealing with
Competition Lady Charmayne Hao/ Michelle Cabunilas April 2011
- 56. 4. Switching cost is an example barrier to entry of
- 57. 4. It is an example of barrier to entry of supplier power,
buyer power and threat of new entrants
- 58. Switching cost is an example of
- Customers Purchasing Power
http://annalimedina.blogspot.com/
- 59. What determines market segment? Michael Porters Five
Forces
- 60. 4. It is an example of barrier to entry of supplier power,
buyer power and threat of new entrants
- 61. TOP 10 Learning Questions for Setting Product Strategy #28
Ivy Villamor/ Michelle Cabunilas April 14, 2011 A Downloadable
Template For use in the Marketing Management Class of Prof. Remigio
Joseph De Ungria
- 62. 6. Which of the following does not fall under Service
Differentiation?
- 63. 6. All are under Service Differentiation except for
___________.
- 64.
- Ordering ease : call PLDT hotline
- Delivery : 1 day installation
- Installation : free installation
- Customer training : upon installation
- Customer consulting : thru 24/7 hotline and Customer
Service
- Maintenance & repair: thru 24/7 hotline and Customer
Service
- Returns : warranty coverage, returnable for defects
Concept 10: Service Differentiation
http://www.slideshare.net/ivyvillamor
- 65.
- Product form : family house
- Features : 5 bedrooms, 2 t&b, kitchen, lanai, port etc
- Customization : elderly/environmental friendly
- Performance : fully furnished
- Conformance : conformed with building and fire standards
- Durability : constructed by triple A home builder
- Reliability : first hand clean documents
- Repairability : free repairs for 3 years
- Style : bungalow, duplex, town house, single detached
Concept 9: Product Differentiation
- 66. 6. All are under Service Differentiation except for
___________.
- 67. TOP 10 Learning Questions Ch 13 Designing and Managing
Services Ronald Patrick G. Wenceslao// Michelle Cabunilas April
2011 rgwenceslao.blogspot.com
- 68. 5. Service positioning strategy can be made tangible
through? 4
- People, Product, Promotion
- Price, Position, Promotion
- 69. 5. It is a Service positioning strategy can be made
tangible through? 4
- People, Product, Promotion
- Price, Position, Promotion
- 70. Services can be made tangible through 4
- 71. 5. It is a Service positioning strategy can be made
tangible through? 4
- People, Product, Promotion
- Price, Position, Promotion
- 72. TOP 10 Learning Questions for Ch 14 Developing Pricing
Strategies and Programs Zaragoza / Michelle Cabunilas April 15,
2011 meghanngettingthere.blogspot.com
- 73. 9. McDonalds McSavers Meals at PhP 25.00 is a good example
of companies adapting their prices via this method.
meghanngettingthere.blogspot.com
- 74. 9. Companies promoting value meals at a very low price like
McDonalds meals is an example of adapting thru this method.
meghanngettingthere.blogspot.com
- 75. meghanngettingthere.blogspot.com From Philip Kotlers,
Marketing Management, 13 th Edition Companies lower prices in order
to INCREASE PROFITS
- 76. Companies lower prices in order to INCREASE PROFITS
meghanngettingthere.blogspot.com From Philip Kotlers, Marketing
Management, 13 th Edition
- 77. 9. Companies promoting value meals at a very low price like
McDonalds meals is an example of adapting thru this method.
meghanngettingthere.blogspot.com
- 78. TOP 10 Learning Questions for Chapter 16 Managing
Retailing, Wholesaling, and Logistics Joseph Gabriel N. Morales/
Michelle Cabunilas April 14, 2011
- 79. 1. Which of the 5 Ms of Advertising involves consideration
of market share, consumer base and competition?
http://ph.linkedin.com/in/francisbensoncabehugo
- 80. 1. It involves consideration of market share, consumer base
and competition, it is called _________.
http://ph.linkedin.com/in/francisbensoncabehugo
- 81. Money asks the question: How much can be spent?
- Establish advertising budget for each product
-
-
- Spend the amount required :
http://ph.linkedin.com/in/francisbensoncabehugo
- 82. 1. It involves consideration of market share, consumer base
and competition, it is called _________.
http://ph.linkedin.com/in/francisbensoncabehugo
- 83. Chapter 17 Designing and Managing Integrated Marketing Yang
Zhao / Michelle Cabunilas April. 2011 TOP 10 Learning Question
for
- 84. How many models of marketing communication mix?
http://zhaointote.blogspot.com/
- 85. Examples of Marketing Communications are:
- Advertising, Sales Promotions and Events and Experience
- Public Promotions and Publicity
- Direct Marketing and Interactive Marketing
- Word of Mouth Marketing and Personal Selling
- 86. Models of Marketing Communications Direct marketing Word of
mouth Advertising Sales promotion Events and experiences PRs &
Publicity Interactive Marketing Personal Selling
http://zhaointote.blogspot.com/
- 87. Marketing Communication mix (8 major models of
Communication)
- Any paid form of non-personal and promotion of ideas, goods, or
services by an identified sponsor.
- A variety of short-term incentives to encourage trial or
purchase of a product or service
- Company-sponsored activities and programs designed to create
daily or special brand-related interactions
- Public relations and publicity
- A program designed to promote or protect a company's image or
its individual products
http://zhaointote.blogspot.com/
- 88. Marketing Communication mix (8 major models of
Communication)
- User of mail, Tel, fax, e-mail, or Internet to communicate
directly with or solicit response or dialogue from specific,
customers and prospects.
- Online activities and programs designed to engaged customers or
prospects and directly or indirectly raise awareness, improve
image, or elicit sales of products and services
- Word- of - Mouth Marketing
- People-to-people oral, written, or electronic communications
that related to merits or experiences of purchasing or using
products or services.
- Face-to-face interaction with one or more prospective
purchasers for the purpose of making presentations, answering
questions, and procuring orders.
http://zhaointote.blogspot.com/
- 89. Examples of Marketing Communications are:
- Advertising, Sales Promotions and Events and Experience
- Public Promotions and Publicity
- Direct Marketing and Interactive Marketing
- Word of Mouth Marketing and Personal Selling
- 90. TOP 10 Learning Questions for Chapter 18 Managing Mass
Communications Francis Benson C. Hugo/ Michelle Cabunilas April 14,
2011 http://ph.linkedin.com/in/francisbensoncabehugo
- 91. Which of the following is not a major type of wholesaler?
Question 3
- 92. All are types of wholesaler, which one does not belong?
Question 3
- 93. The Major Types of Wholesalers
-
- Independently owned; take title to the merchandise they
handle
-
- Ex: jobbers, distributors, mill supply houses
-
- Carry stock, maintain sales force, offer credit, make
deliveries, provide management assistance
-
- Cater to specific type of service / merchandise
Source: Marketing Management 13 th Ed by Philip Kotler
- 94. The Major Types of Wholesalers (contd)
-
- Facilitate buying and selling on a commission of 2%-6%
-
- Operations conducted by own company
-
- Ex auction companies, agricultural assemblers,
Source: Marketing Management 13 th Ed by Philip Kotler
- 95. All are types of wholesaler, which one does not belong?
Question 3
- 96. TOP 10 Learning Questions for Ch 19: Managing Personal
Communications Caroline P. Quarte / Michelle Cabunilas April 2011
http://carolinequarte.blogspot.com/
- 97.
Answer 2. Direct marketing channels include _________, catalogs,
and telemarketing ? http://carolinequarte.blogspot.com/
- 98.
Answer 2. Catalogs, direct mail and telemarketing are examples of?
http://carolinequarte.blogspot.com/
- 99. Direct Marketing is the use of consumer-direct channels to
reach and deliver goods and services to customers without using
marketing middlemen. http://carolinequarte.blogspot.com/
http://carolinequarte.blogspot.com/ Direct Mail Catalogs
Telemarketing
- 100.
Answer 2. Catalogs, direct mail and telemarketing are examples of?
http://carolinequarte.blogspot.com/
- 101. TOP 10 Learning Questions for Chapter 20 Introducing New
Market Offerings Louie Mark Quizon/ Michelle Cabunilas April 15,
2011 http://louiemarkquizon.blogspot.com
- 102.
http://louiemarkquizon.blogspot.com 4. A Shell gas station with a
Shell Select store is an example of _________ marketing?
- 103.
http://louiemarkquizon.blogspot.com 4. McDonalds fastfood with a
McCafe beside is an example of what marketing?
- 104. Gas Station Transform a Product to Satisfy New or
Different Needs through Lateral Marketing!
http://louiemarkquizon.blogspot.com Cafeteria Cereal Candy
Audio
- 105. Gas Station Food Lateral marketing combines two product
concepts or ideas to create a new offering.
http://louiemarkquizon.blogspot.com Cafeteria Internet Cereal
Snacking Candy Toy Audio Portable
- 106. Shell Gas Station Food http://louiemarkquizon.blogspot.com
Example: Shell and Shell Select Store
- 107. Shell Gas Station with Select Store
http://louiemarkquizon.blogspot.com Example: Shell and Shell Select
Store
- 108.
http://louiemarkquizon.blogspot.com 4. McDonalds fastfood with a
McCafe beside is an example of what marketing?
- 109. TOP 10 Learning Questions for Tapping into Global Markets
21 Sandel, Lee Aizabel L/ Michelle Cabunilas April 14, 2011
www.leeaizabelsandel.blogspot.com
- 110. 5. A cultural dimension where high power distance cultures
tend to be less egalitarian.
- Individualism vs. collectivism
- High vs. low power distance
- Weak vs. strong power distance
www.leeaizabelsandel.blogspot.com
- 111. 5. It is a cultural dimension where high power distance
cultures tend to be less egalitarian.
- High vs. Low power distance
- High vs. strong power distance
www.leeaizabelsandel.blogspot.com
- 112. Egalitarianism is a belief that favors equality of some
sort. A culture that believes in power have greater distance/gap
between those who have power and those who dont.
www.leeaizabelsandel.blogspot.com High vs. Low Power Distance H I G
H L O W
- 113. 5. It is a cultural dimension where high power distance
cultures tend to be less egalitarian.
- High vs. Low power distance
- High vs. strong power distance
www.leeaizabelsandel.blogspot.com
- 114. TOP 10 Learning Questions for Chapter 22: Managing A
Holistic Marketing Organization For The Long Run Mira Lynn Serrano/
Michelle Cabunilas April 14, 2011 miralynnserrano.blogspot.com
- 115. 6. The following are different types of Marketing Control,
except:
miralynnserrano.blogspot.com
- 116. 6. There are four types of marketing Control and they are:
- Annual Plan Control and Profitability Control
- Efficiency Control and Cost Control
- Efficiency Control and Strategic Control
miralynnserrano.blogspot.com
- 117. Different Types of MARKETING CONTROL
miralynnserrano.blogspot.com
- 118. Different Types of MARKETING CONTROL
miralynnserrano.blogspot.com To examine whether the PLANNED RESULTS
are being achieved
- 119. Different Types of MARKETING CONTROL
miralynnserrano.blogspot.com To examine where the company is making
and losing MONEY
- 120. Different Types of MARKETING CONTROL
miralynnserrano.blogspot.com To evaluate and improve the spending
efficiency and impact of marketing EXPENDITURES
- 121. Different Types of MARKETING CONTROL
miralynnserrano.blogspot.com To examine whether the Company is
pursuing its best OPPORTUNITIES
- 122. 6. There are four types of marketing Control and they are:
- Annual Plan Control and Profitability Control
- Efficiency Control and Cost Control
- Efficiency Control and Strategic Control
miralynnserrano.blogspot.com