Turning Emotions Into Engagement

Turn Emotion into Engagement: 5 ways to Emotionally connect customers to increase loyalty

Dirk Shaw, Customer Experience Design and Strategy

Establish clear brand promise that makes an emotional connection

Nothing Runs Like a Deere™

"Cars are driven by people, the guiding principle behind everything we make at Volvo therefore, is - and must remain - Safety"

Your future. Made easier

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premium brand

low hiEmotional Connection

Brands alone can have significant value

discount brand

premium brand

low hiEmotional Connection

How much emotional intensity does your category and brand merit?

Plan your customer interactions by designing a unique brand experience

How engaging and consistent is your

brand experience

Building consistency and optimizing

team structure increases effectiveness

Prospects and customer needs to easily see themselves as a customer

Making emotional connections with the ultimate end user…

Shift conversations from features and functions to experiences, benefits and emotional outcomes

Make emotional connection with customer centric storytelling then discuss products

Using personas and scenarios engages customers by

demonstrating how you can deliver an experience thru the eyes of their customers.

Creating an engaged and passionate workforce is the key differentiator, not

the products

The best internal culture a company could hope for is one where the employees are so loyal they spread word of the company and its product with fierce passion, a culture where employees go way beyond being minions to

being missionaries.