1. Turning Employees Into Social Ambassadors @myurow Mat Yurow AOL Brand Group

2. The Problem Employee engagement can be a powerful marketing asset that is often overlooked. @myurow 3. 90%Leaders think an engagement strategy will impact business success @myurow Fact 4. @myurow 25%Have an employee engagement platform or a strategy. Fact 5. Pop Quiz What Does Employee Engagement Mean To You? @myurow 6. What is Employee Engagement? employee engagement emploi- ngjmnt/ noun A heightened emotional connection that an employee feels for his or her organization, that influences him or her to exert greater discretionary effort to his or her work. Source: The Conference Board @myurow 7. In Other Words @myurow 8. The Point... @myurow Why Employee Engagement Matters 9. Increased Productivity @myurow 21%More productive than unengaged employees Source: Gallup, 2012 10. Increased Innovation @myurow 50%Felt more empowered to be creative Source: Towers Watson, 2012 11. Better Employee Retention @myurow 65%More likely to stay with an organization Source: Gallup, 2012 12. Engagement Is A Process Make your employees experts about your companys products, clients and goals. @myurow 13. Employee Education 14. The Three Es Engagement + Education = Evangelism @myurow 15. Access To A New Audience 50% @myurowSource: Weber Shandwick, 2012 of employees post about your company on social media 16. Credibility Comes From Within 77%More likely to purchase a product when they hear about it from someone they trust @myurowSource: Neilsen, 2013 17. Higher Profitability 22%More profitable than companies where employees were not engaged. @myurowSource: Gallup, 2012 18. Getting Started @myurow 1 2 3 4 Identify An Opportunity Make a Plan Set Goals Activate Participants 5 Measure Results 19. Identify An Opportunity 20. Make a Plan @myurow 1 2 3 4 Identify An Opportunity Make a Plan Set Goals Activate Participants 5 Measure Results 21. Make a Plan @myurow Amplification (External) Activation (Internal) Awareness (Internal) 22. Set Goals @myurow 1 2 3 4 Identify An Opportunity Make a Plan Set Goals Activate Participants 5 Measure Results 23. Awareness Activation Amplification Frequency Participation Reach (External) Reach (Internal) Content Impressions Perception Feedback Page Views Key Performance Indicators @myurow 24. Activate Participants @myurow 1 2 3 4 Identify An Opportunity Make a Plan Set Goals Activate Participants 5 Measure Results 25. Identify Influencers @myurow 26. Provide A Message @myurow 27. Measure Results @myurow 1 2 3 4 Identify An Opportunity Make a Plan Set Goals Activate Participants 5 Measure Results 28. Measurement Tools 29. Case Study @myurow #StayAOLLive 30. Ninjas! 31. Results 200Tweets and Photos Sent 65KPotential Users Reached 270KPotential Impressions Generated 32. @myurow Mission: Accomplished Dear AOL Live Team, I just wanted to say that being part of the AOL Live challenge this week has been the most fun I've had at AOL since I started. Not because I got to run around and play a covert operation in snapping pictures of random employees, but because I am part of the launch of something big and important. I've never used Twitter before yesterday (shh don't tell anyone) and I met more people in the company in one day than the entire time I've been here. I would love to be part of AOL Live in the future and help out in any way I can to make it as successful as it can be! Assassin Mission: Failed Employee Morale Mission: Completed! Thanks, Andrea