Twitch - an intro

TUSWDK – New MediaThe ESPN of Video

Games

Chi-Shiang “Calvin” Jan 17 / FEB / 2014

"It’s always weird when I try and explain to people what I do for a living, I sit around all day playing video games and talking rubbish and people pay to follow along." - Tim “Spamfish” Mines, Twitch streamer

•2007 – Twitch.TV, A niche channel under Justin.TV

•2010 – Twitch, A stand-alone company

Background

• Pay per impression ads

• Fee from subscribed accounts

• Fee from Ad-free accounts

Business Model

• 32 Million total viewers• 8.5 Million Max concurrent viewers

Meanwhile on Twitch

About E-Sports

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20120

100200300400500600700800 Tournaments

“Watching live games instantly is one of the most important elements of a world-class sports experience, Twitch brings the action to players across the world.” - Dustin Beck, vice president of e-Sports at Riot Games

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20120

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000Prize Money

How is Twitch doing?

Netflix

GoogleApple

Twitch

Hulu

Facebook

Valve

Amazon

Pandora

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4.3 1.8 1.7 1.5 1.3 1.2 0.5 0.4

% of U.S Peak Internet Traffic

• Twitch – ended 2013 with 45 million unique monthly viewers, on average, 106 minutes of video a day

What’s next?• Adopt Intel’s Quick Sync technology to optimize streaming quality

• Partnership with next generation consoles of Microsoft / Sony

• https://www.youtube.com/watch?v=qdNHhQDVB9c

Thank You!