Twitter Basics for Business

Twitter: Getting Started &Tips to Grow Your Business

Joe PulizziCo-Author, Get Content Get CustomersFounder, Junta42

Hi! I’m Joe Pulizzi (@juntajoe)

• Evangelist, speaker, author for content marketing – why marketers need to be publishers.

• Founder and Chief Content Officer for Junta42 – The leading content-vendor matching service for custom content

• Co-author of Get Content Get Customers (McGraw-Hill)

What is Twitter?

What is Twitter?

• Technical Definition:

Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets.

You can follow people you like, and others can follow you (those two don’t have to be the same).

What is Twitter?

• A Tweet can be no more than 140 characters.

• Functions like a giant bulletin board.

Why?

Why?

Why? – For Business

• Have conversations with customers…

• Share your expertise with original and forwarded valuable content…

• Get immediate feedback from followers/fans…

• Grow your business…

Signing Up and Getting Things Right

Then, download Tweetdeck

Twitter Tips

Tip #1 – Try not to answer the question

Tip #2 – RSS to Twitterfeed

Tip #3 – Be Democratic

Tip #4 – Listen, Listen, Listen

Tip #5 - Then…start marketing your content

• Valuable, Helpful, Relevant Content

Tip #6 - Integrate with Facebook

Twitter DO NOTS

Five Twitter DO NOTS

1. Constant Tweeting about You

2. Mistaking Public Tweets and Direct Messages

3. Cryptic Replies (@you “I know”)

4. Links only i.e., http://bit.ly/jkl7

5. Auto Direct Messages

http://www.socialmediatoday.com/SMC/118535

@juntajoe

Questions?

Joe Pulizzijoe@junta42.com(216) 941-5842Sites: www.junta42.comwww.joepulizzi.comBlog: blog.junta42.comBook Site: www.getcontentgetcustomers.com

Ways to Connect:LinkedIn: Joe PulizziFacebook: Joe.Pulizzi

Free white paper on developing your own content strategy: www.contentrevolution.com