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UGBA 100 project slide Product features in our pitch: -Can consolidate all cards onto one card -Access via an app -Includes credit cards, gift cards, and other payment cards -Communicates via internet -Can be instantly wiped through mobile app
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CEO Takeo Hiraki | COO Alyssa Tio | CMO Anni Zhang | CFO Tiffany Le
Simplicity Starts Here
SIMPLICITY STARTS HERE
Takeo HirakiCEO• UC Berkeley• BS Business
Administration • Minor: Computer
Science• Focused on
payments industry at a boutique M&A shop
• Business Development at an AngelPad and Kleiner Perkins backed startup
Anni ZhangCMO• UC Berkeley• BS Business
Administration• BS Conservation &
Resource Studies• Extensive
marketing knowledge with 22-35 age group
• Global Consulting, Shanghai
• Marketing experience with startups in U.S. and Canada Product &
Company Market Operations Financials Q & A
Tiffany LeCFO• UC Berkeley• BS Business
Administration• 4 Years
Experience working as a Financial Analyst in a fortune 500 Company
• Advisory at Ernst and Young focusing on new tech startups
Alyssa TioCOO• UC Berkeley• BS Business
Administration• 2 years
experience in financial planning firm
• Chair of business organization’s membership committee
• Audit at Ernst & Young for tech startup clients
TEAM
THE WORLD IS BECOMING MORE COMPLICATED
Product & Company Market Operations Financials Q & A
UNCOMPROMISING SIMPLICITY
EASE OF ACCESS
SECURE
Product & Company Market Operations Financials Q & A
Product & Company Market Operations Financials Q & A
MISSION
To simplify the way we interact with our money through the aggregation and protection of our payment cards
THE UNICARD
1. Input Card Data
2. Choose Card
3. Swipe
Product & Company Market Operations Financials Q & A
HOW IT WORKS
Product & Company Market Operations Financials Q & A
Source: Aite Group
MOBILE PAYMENTS INDUSTRY
2010 2011 2012 2013 2014 20150
50
100
150
200
250
15
46
81
119
162
214
Dol
lars
(Bill
ions
)
CAGR '10 - '14: 68%
Dollar Amount of Mobile Payments – U.S.
Market Size
Target Mar-ket (Age 22-35)
Average US consumer holds more than 9.5 payment cards
Product & Company Market Operations Financials Q & A
TARGET MARKET
Product & Company Market Operations Financials Q & A
SWOT ANALYSIS
$100/year annual
subscription
Low Cost,High Quality
Product & Company Market Operations Financials Q & A
POSITIONING & PRICE
Minimal Marketing
Online Marketing• Social Media • Press release on tech websites
Strategic Partnerships• Credit Card company
• Professional Company
Product & Company Market Operations Financials Q & A
MARKETING STRATEGY
DISTRIBUTION
Product & Company Market Operations Financials Q & A
Online
Current central distribution channelDisintermediation
Banks &
Credit Card companies
Aligned channel incentiveAd space and cross-selling
EmployersAccess to target marketPromotion and advertising
Manufacturer Contractor Customer Support
Product & Company Market Operations Financials Q & A
STRATEGIC RELATIONSHIPS
CMO CEO COO CFO
Marketing Technology Sales Tax Accounting
Engineers
Product & Company Market Operations Financials Q & A
OUR PEOPLE
•Low barriers to entry; new competition
•High conversion costs
•Technological advancements
•Develop customer and brand loyalty by introducing new features, marketing, and customer service
•Marketing strategy
•Re-investing 25% of revenues into R&D
Product & Company Market Operations Financials Q & A
RISKS & MITIGATIONS
Key Result Indicators
Success Factor: Breakeven in 3 Years
ROI of 70.4% by Year 4
35-40% Y-O-Y Growth
Viable M&A Prospects & IPO Considerations
Product & Company Market Operations Financials Q & A
FINANCIAL SUMMARY
Beta 2013E 2014E 2015E 2016E
-200,000.00
0.00
200,000.00
400,000.00
600,000.00
800,000.00
1,000,000.00
1,200,000.00
Total Revenue Total Expenses Net Income
Year
Am
ou
nt
in D
ollars
Breakeven
Product & Company Market Operations Financials Q & A
BREAKEVEN IN YEAR 3
2014E 2015E 2016E 2017E 2018E 2019E 2020EInnovative Technology Marketing
Premium Features
Ad space
Transaction Fees
Expand to international
market
Increasing Revenues
Decreasing Costs
Product & Company Market Operations Financials Q & A
TOTAL ASK: $200,000
IPO Considerations
Potential Valuation
Potential Acquirers
Highly Viable M&A Prospects
Rev
$10 MM
$500 MM
Product & Company Market Operations Financials Q & A
EXIT STRATEGIES
APPENDIX: PROJECTED 4 YEAR FINANCIALS
*Sources: census.gov, sec.gov
Product & Company Market Operations Financials Q & A
*Sources: census.gov, sec.gov
Category Assumptions Factor Explanation
Sales Growth 35-40% 0.29 Competitor Rate
COGS $0.50/card $0.50 Manufacturer Rate
Depreciation $1600/year $1,600.00
Based on Straight-line Depreciation for
a useful life of 5 years
Marketing 25-30% of revenue 0.25 - 0.30 Variable Upon Growth
Research & Development 25% of Revenue 0.25 Industry Standard
Selling, General, & Administrative 10% of Revenue 0.1 Industry Standard
Tax Rate 35% corporate tax rate 0.35 Industry Standard
Product & Company Market Operations Financials Q & A
APPENDIX: FINANCIAL STATISTICS
Initial Investment Start-Up Expenses Patent $20,000.00 Technology Development $100,000 Marketing Expenses $20,000 Equipment Rent $6,667.67 Total Start-Up Expenses $146,667.67 Start-Up Assets Equipment (Computers) $10,000 Other Current Assets $5,000 Total Assets $15,000 Total Initial Investment $161,667.67
Initial Investment Amounts500 Startups $25,000
CEO - Takeo Hiraki $34,166.92
CFO - Tiffany Le $34,166.92
CMO - Anni Zhang $34,166.92
COO - Alyssa Tio $34,166.92
Capital Needed
$200,000
500 Startups; 5%
Takeo Hiraki; 20%
Tiffany Le; 20%
Anni Zhang; 20%
Alyssa Tio; 20%
Cap-stone Capi-talists; 15%
500 Startups Takeo HirakiTiffany Le Anni ZhangAlyssa Tio Capstone Capitalists
Product & Company Market Operations Financials Q & A
APPENDIX: EQUITY
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