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Far from being a glorified job fair, LinkedIn is where the social Web does business. Find out why it's here to stay as a vital business tool ... and how smart marketers are using it effectively.
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Using LinkedIn to Promote Your Business Wednesday, April 18, 2012
Using LinkedIn to Promote Your Business
WHY LINKEDIN … FOR BUSINESS?
“LinkedIn? Nah, I already have a job.”
Why LinkedIn for Business?
Source: SocialTimes, The Value of Being LinkedIn
Why LinkedIn for Business?
Source: SocialTimes, The Value of Being LinkedIn
Why LinkedIn for Business?
Source: SocialTimes, The Value of Being LinkedIn
Why LinkedIn for Business?
Source: SocialTimes, The Value of Being LinkedIn
Why LinkedIn for Business?
Source: SocialTimes, The Value of Being LinkedIn
Why LinkedIn for Business?
Most over age 35+ Most have college degrees
+ Most have income of at least $60K
Educated grownups with money
Why LinkedIn for Business?
Source: Business Insider, Where Do LinkedIn Users Work?
Why LinkedIn for Business?
Source: HubSpot, LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]
Source: Inc., LinkedIn Will Outlive Facebook. Here’s Why.
Why LinkedIn for Business?
Because it’s where the social Web does business
Using LinkedIn to Promote Your Business
ANATOMY OF A LINKEDIN PROFILE
Appropriate photo
Recent update
Descriptive tagline
Targeted keywords
Overview
All current positions – paid
& unpaid
All past positions – paid & unpaid
Overview
All education
Recommendations
Custom URL
Lots of connections
Twitter link
Overview
Web pages – up to 3!
Summary
Paragraph Summary
List of specialties, with lots of keywords
Recommendations
Volunteer Experience
Blog Feed
Recent LinkedIn Posts
Using LinkedIn to Promote Your Business
ANATOMY OF A LINKEDIN COMPANY PAGE
Summary
Company Details
Products and Services
Questions?
rachel@resonancesocialmedia.com
713-595-6639
linkedin.com/in/resonancesocial
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