Using Twitter- A simple and comprehensive guide for Inbound Marketers

Create Account

Things to Avoid Speak & Listen

Guidelines

Introduction

TWITTER

A guide for Social Media Marketers

Yogesh AggrawalInbound Marketing Officer

Sparrow SMS^

Twitter

Create Account

Things to Avoid Speak & Listen

Guidelines

Introduction

Content

A Brief Introduction

What is Twitter anyway?

• Twitter is an information network made up of 140-character messages called Tweets. It's an easy way to discover the latest news related to subjects you care about.

How is it useful?

• Twitter contains information you will find valuable.

• Messages from users you follow show up on your home page for you to read.

• It’s like being delivered a newspaper whose headlines you’ll always find interesting

• You can discover news as it’s happening, learn more about topics that are important to you, and get the inside scoop in real time.

Is it necessary for me?

• YES! It is.• The website is like a big social newspaper

where you can post anything you want to shout out to the people

• It is a semi-professional way of being socially visible online

• Build links & contacts, join discussions, and become a digital celebrity.

• Some people find it useful to contribute their own Tweets, but the real magic of Twitter lies in absorbing real-time information that matters to you.

• And for businesses, the real value lies in distributing real-time information that matters to their followers and related people.

Scope

• Twitter connects businesses to customers in real time—and businesses use Twitter to– quickly share information with people interested in

their products and services, – gather real-time market intelligence and feedback, – and build relationships with customers, partners and

influencers. • From brand lift to CRM to direct sales, Twitter

offers businesses an easy way to reach an engaged audience. ^

Create Account

Things to Avoid Speak & Listen

Guidelines

Introduction

Content

Create Account

Things to Avoid Speak & Listen

Guidelines

Introduction

Launching on Twitter

Creating Account

• Simply create an account like any other social media website

• It’s best to begin your journey by finding and following other interesting Twitter accounts.

• E.g.: Businesses you love, public service accounts, people you know, celebrities, or news sources you read

Once you’ve an account

• You'll have a new page of information to read each time you log in.

• Click links in others' Tweets to view images/articles they've linked to.

• Click hashtagged keywords (#) to view all Tweets about that topic.

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Create Account

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Create Account

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Start Tweeting

Speak Up

1. BUILD A VOICE: Retweet, reply, reactTip: If you're a new user, others are more likely to

find your messages if they are Retweets or @replies.

2. @MENTION: Include others in your content• This can help you think of what to write, will draw

more eyes to your message, and can even start a new conversation.

3. GET FANCY: Explore advanced features– lists, direct messages, favorites– Include images or videos in Tweets,– connect Twitter to blog, Facebook, or website

Tip: The best way to gain followers on Twitter is to regularly engage and contribute in a meaningful way.

Explore

4. Share updates on a upcoming event or topic by using a common hashtag. Chat.

Group On & Share

5. LIST: Simply reading tweets of people you list under a particular title. – no need to follow– Expert list, Industry peers & Professionals – Recognize & Reward Customer’s list– Event Attendees & Live Tweeters list

Lists

IMPORTANT

• Content is the King, Engagement is the Queen

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Best Practices

Build a community

• Build your following, reputation, and customer's trust with these simple practices:

• Share. Share photos and behind the scenes info about your business. Give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!

• Listen. Regularly monitor the comments about your company, brand, and products.

• Ask. Ask questions of your followers to glean valuable insights and show that you are listening.

• Respond. Respond to compliments and feedback in real time• Reward. Tweet updates about special offers,

discounts and time-sensitive deals.• Demonstrate wider leadership and know-how

Reference articles and links about the bigger picture as it relates to your business.

• Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.

Build a community

IMPORTANT

• Establish the right voice. Twitter users tend to prefer a direct, genuine, and a likable tone from your business,

• BUT think about your voice as you Tweet. How do you want your business to appear to the Twitter community?

Good To Know

• Promoted Accounts-– featured in searches and “Who to follow” section

• Promoted Tweets– Appear at or near top in searches and timelines

• Promoted Trends/Topics– Appears in the Trending Topics list in user’s profile

• Analytics– Track how tweets & topics are performing

Example• Cadbury @wispa• Promoted Trend increases positive mentions of

chocolate bar #WispaGold 1,800% and drives 25% engagement rate for “Retweet for Sweets” promotion

Jerry Daykin Social Media Manager @Cadbury

• “The positive engagement around Wispa Gold on Twitter exceeded our expectations,” says Daykin. “For the most part, chocolate bar consumption is an impulse buy and it is difficult to gauge purchase intent.

However, we saw numerous Tweets with an intent to purchase Wispa Gold — this is because Twitter satisfies the immediacy of disseminating temporal thoughts and information. Friends reading these Tweets could be influenced to also make an impulse buy, especially since many users are already out and about checking their Tweets on their mobile.”

Branding

• Profile pages• Customize your brand’s Twitter profile page to

increase engagement across devices and drive your business goals.

Profile

Customize your profile page

• *Update* Profile header photo - usually a product snap or color theme

• Profile background- to suit your product

• Pinned Tweet- keeps imp tweets upfront

Deliver results with your profile page

• Communicate with more users• Offer exclusive content• Update your page frequently

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Keeping it easy

• Here are some Add-ons to make twitter experience more wonderful and easy. Some add-ons can also add extra functionality to the site.

hootsuite

wefollow

TweetDeck

Storify

Search (within twitter)

Qwitter

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Create Account

Things to Avoid Speak & Listen

Guidelines

Introduction

Content

Create Account

Things to Avoid Speak & Listen

Guidelines

Introduction

Speed Breakers

Things to take care of

• Do not Over tweet • Tweet in a language your followers prefer – If national business use local language

• Tweet relevant things • Retweet with a remark• Respond promptly to replies & mentions• Keep your eyes on trending events & topics

Ready to take a flight

• Once you get accustomed to the basics & lingo of Twitter you are all ready to being a

Twitter Celebrity

• Be loyal to your followers & respect their views

^

Enjoy Tweeting

Yogesh Aggrawalfollow me @theyogee

Thank You

Inbound Marketing OfficerSparrow SMS

References & Links

• http://www.howcast.com/videos/149055-How-to-Use-Twitter

• https://business.twitter.com/en/optimize/case-studies/

• Disclaimer: The logos, trademarks & designs used here are the properties of their respective owners. They have been used here only for educational purpose and with no intention to infringe the owner’s rights.