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Perception Post Defined
Valuable Content is online info that could reach your via your news feed or other digital outlets about something that might interest you.
Valuble Content● Related to Audience● Be of Value● Spark an Interest ● Address a Need
BASED ON
● Community● Generation● Culture● Holiday● Happenings
TRENDS
Local TrendsFarmers Market, Shop Local
ConstructiveEco Friendly, Green, Recycle
Positive ReinforcementChild-rearing, Discipline, Schools
Pay It ForwardSpread the Love, Good Deed
Trend Examples
OutboundSelling
● Reputation● Top Brands● Convenience● Good Service● Best Price
Impersonal SELL
Perception Post Selling
Inbound Selling
● START a Conversation
Emotional SELL
WEBSITE Related Content
SHARE / POST Page
PUSH Groups
Reaching an Audience
Where on my website?
Interesting to Who?
Perception
● Interest Related● Positive Interactions● Community Role● Local Loyalty● Informed / Educated
Buying Power!
SOCIAL SELLING happens in the conversation!
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