Valuable LinkedIn tips npa 140513

Valuable Tips for your Recruiting Agency

1

LinkedIn Australia

What you will learn to do on LinkedIn today

Free Strategies for Follower Ecosystem

2

Members Worldwide

+2 newMembers Per Second

100M+Monthly Unique Visitors

225M+

LinkedIn: A global pool of talent

North America: 80M+

Latin America and Caribbean:

20M+

Europe, Middle East and Africa:

50M+Asia Pacific:

41M+

Monthly uniques source:Comscore

LinkedIn Australia: 4M+ members

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The value we bring to our members

Identity. Insights. Everywhere.

IdentityYour professional profile of record

FY 2011

4B+ SearchQueries

Connect, find, and be found

InsightsBe great at what you do

Feb 2012

2B+ Network UpdatesViewed Weekly1M+ Professional

Groups500K UniquePublishers

EverywhereWorking everywhere our members work

Feb 2012

23%Site Traffic is via Mobile50K+Developers

Leveraging Our APIs

What you will learn to do on LinkedIn today

Free Strategies for Follower Ecosystem

9

©2012 LinkedIn Corporation. All Rights Reserved. 10

Members are more engaged with the companies they follow on LinkedIn…

78%More likely to accept

Recruiter InMail

6xMore likely to view

LinkedIn Career Page

Source: Internal LinkedIn Data – August 2012

©2012 LinkedIn Corporation. All Rights Reserved. 11

©2012 LinkedIn Corporation. All Rights Reserved. 12

I DON'T want marketing spam, I do want news stories, product reviews,

people I know leaving or starting there.

I want to know when a company launches a new

product. I want any financial announcements

from a company.

In your own words, please describe the kinds of company updates that you would be most interested in receiving.

Updates that include large strategic & people shifts in the company. New product launches, discoveries of new

technologies / partners with technologies. Large, unexpected financial changes. High profile talks by key

leaders, i.e. CEO, President, CFO, CMO's etc.

I like to stay in touch with the industry. New tips- tricks, and people

moving around.

Source: Survey of 320 active LinkedIn members in the US and Canada (fielded 10/3/2011)

©2012 LinkedIn Corporation. All Rights Reserved. 13

Members are interested in career opportunities from the companies they follow

13

Information members want to receive1

61%

68%

71%

New project or initiative

Relevant news articles and insights

New job openings at the company

Source: Survey of 3 active LinkedIn members in the US and Canada (fielded 10/3/2011)

Base: Respondents who said they would follow at least 1 company (n = 320) & were interested in receiving this specific update

Build a community: Engage, analyze, optimize

14

Analyze & Optimize

Engage Followers: Post Updates

Build Community: Acquire Followers

Establish Presence:Develop Branding Assets

xyzCo

xyzCo

Ed Franklin

Grow Your Career by Following:

XYZ.CO

Cecile, get the latest on XYZ.CO

Jobs, News & more!

XYZ.CO

Grow Your Career by Following:

XYZ.CO

Cecile, get the latest on XYZ.CO

Jobs, News & more!

XYZ.CO

Build a Successful Social Media Platform

15

Career Pages

Grow your followers organically on LinkedIn.com

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LinkedIn Homepage Company Pages

17

People Researching your Employees per month

People researching your Company per month

People currently following your Company

Organic Traffic – - InMails, Telephone Calls,

Emails, Meetings

How People Engage with your Agency

Find Content

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Find Content – LinkedIn Today

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Find Content – Skills & Expertise

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Share Content

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©2012 LinkedIn Corporation. All Rights Reserved. 22

50 characters or less drives 28% higher engagement

Less is

MoreBest Practices

Think in thirds

Keep it brief

Ask questions

Time your posts

Post frequently

Make it relevant

Targeted Company Status Updates

23

Employees’ Personal Status Updates

24

Stand Out

25

Company Overview Page

26

Your company’s brand:

Add a logo and banner image

Fill in the details

Company description

Point out Company Specialties

Differentiate from your

competition

Designate Page Admins for

company status updates

Company Products / Services Page

27

Your company’s brand:

Add multiple audiences

Describe services for clients and

candidates

Ask for recommendations

Add a video

Add banner images

Differentiate from your competition

Your Employees’ Profiles

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Your personal professional brand:

Add a picture

Don’t copy / paste your resume

Write a personal tagline

Write your elevator pitch

Point out your skills

Distinguish yourself from the crowd

Ask for recommendations

Own your public profile’s URL

Content rich employee personal profiles

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LinkedIn Groups

30

Advanced Developer Tools

31

Developer Site

32

developer.linkedin.com

Follow Company button on your own site

33

Apply with LinkedIn on your own site

34

Measure Your Results

35

Insightful Reports from a LinkedIn Representative

36

Company Page Statistics

37

Company Follower Statistics

38

©2012 LinkedIn Corporation. All Rights Reserved. 39

Measure your impactDetailed follower analytics

NEW

Interested in… Track…

Acquiring new followers

New followers

Increasing engagement

Update impressions, likes,

comments

Amplification

Increased reach

Update impressions and

shares

Measure Follower Results

40

Build a community: Engage, analyze, optimize

41

Analyze & Optimize

Engage Followers: Post Updates

Build Community: Acquire Followers

Establish Presence:Develop branding assets

xyzCo

xyzCo

Ed Franklin

Grow Your Career by Following:

XYZ.CO

Cecile, get the latest on XYZ.CO

Jobs, News & more!

XYZ.CO

Grow Your Career by Following:

XYZ.CO

Cecile, get the latest on XYZ.CO

Jobs, News & more!

XYZ.CO

Questions?

43

Thank you!