VisibleThread - 2014 Users Conference - Company Overview & Vision

Clear, compliant & engaging Content.

WELCOME

VisibleThread Users Conference – Nov 2014

A story in 3 parts…

(I) …some context, what we do

(II) …how did 2014 go?

(III) …vision for 2015…

(I) > Some context, what we do

Our content optimization software

helps customers

Engage their target audience & win more

Over 100 customers now use us to solve

complex content & language challenges

13 Fortune 500

The problems we solve…

1. Sales Teams need to create compelling and

compliant sales proposals

2. Marketing / Communications Teams want

to optimize their content and be brand compliant

Sales Teams must:

1. Optimize their proposal language to sell moremore

2. Differentiate their offerings & submit compliant responses

Today this is a manual process…

Fast, actionable insights/ reports

Clarity Analysis

Compliance Analysis

Marketing/Communications Teams must:

1. Optimize their content for better audience audience engagement

2. Make sure content aligns with Brand Governance & Compliance policies

Today this is a manual process…

Fast, actionable insights/ reports

Message

Clarity

Analysis

BRAND -SEO

Consistency

Analysis

In a nutshell, it’s about clear & compliant communication…

…with tooling that augments your process, and with low friction

…and we help make content

more:

(2) > Company Progress - 2014

Financials

102% increase in Booked Revenue

57% of all 2014 revenue is renewable

Up from 29% in 2013

93% increase in new customers

Expanding our reach

Pipeline Growth - 595 Cities

Team & Infrastructure

1 New executive – John Nolan

SVP Sales & Marketing

1 New Australian Office

Bringing on board customers like:

Infrastructure - Optimizing for Scale

• Zendesk - Trouble ticketing & support tracking

• SalesForce – CRM, moved from Sugar

• Rackspace – Migrating to dedicated hardware

• Jira - Product management, engineering delivery

Product Development

2 VisibleThread Docs releases

Version 2.10 – Feb 2014, Version 2.11 – Oct 2014

3 Clarity Grader releases

(Spell checker, filter scans, good & bad language folder views)

(3) > Vision for 2015…

Product Evolution

Deeper APIs for both products

Support the content publishing/production lifecycleComplement existing customer solutions, eg: CRMs, CMSs

Support partner ecosystem

API

VisibleThread for Docs

API

Clarity Grader

Deeper readability scoring

Break out content and measure paragraph level readabilityApplies to both VisibleThread for Docs and Clarity Grader

Broken Links – Web Content

Poor website hygieneApplies to Clarity Grader

Accessibility – Web Content

Regulations driving A, AA levelsApplies to Clarity Grader

and more…

Addressable Market?

This is a Multi-Billion $ Marketplace

Web Content Management* $1.2bn

Enterprise Content Management** $12.3bn

*Gartner. ** Markets and Markets

By end of 2016, VisibleThread will be the content optimization ‘go to’ solution for

Sales and Marketing professionals globally

Q&A