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Voices of Experience:
“I know I waste ...
… half the money I spend ...
on advertising.
“The problem is,
I don't know which half.”
John Wanamaker.
Or Henry Proctor.
Or both.
(It’s an old problem.)
But you know
which half is wasted.
The half that delivers
more whiz than bang,
more jargon than ideas.
The half where copy
tiptoes across white space,
rampages across pixels,
without ever conveying
one intelligible thought.
Right.
That half.
So maybe,
geniuses in that business
don’t understand yours.
Try Taillight.
Try Taillight.
We learn fast.
www.taillight.biz
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