WAPGRID: Savings Lives by Protecting Medicines

Bright B. SimonsCoordinator

1

III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

MEDICINES ARE NOT CUTE

III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

THALIDOMIDE HORROR

3

ENSURING A SAFE MARKET OF MEDICINES IN WEST AFRICA

EVERYTHING BOILS DOWN TO COMMUNICATING INFORMATION

ABOUT QUALITY

THE BIG PICTURE

44

III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

mPedigree National Presentation 2009 5

FURTHERMORE, NO MARKET IS AN ISLAND

III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

6

...IN VIEW OF THE MODERN MARKETPLACE OF MEDICINES

7

“SIMPLE”, MULTI-MODAL, ADAPTABLEREPLICABLE & TESTED

NEED THEREFORE FOR SMART TECHNOLOGY

III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

8

...TECHNOLOGY CAN CHANGE THE DYNAMIC

BY BRINGINGTHE CONSUMER/PATIENT INTO QUALITY ASSURANCE

•1/3 of medicines in the developing world are counterfeit made by criminals.

• They contain little or no active ingredients, and have been known to kill.

9

BUT WHAT EXACTLY IS AT STAKE?

III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

ALARMING SOPHISTICATION Approved Counterfeit

COUNTERFEIT DRUGS FACTORY

Source: Pfizer: Counterfeiting Briefing Handout 3-29-07

BUT DONT BE DECEIVED!

12

THERE IS A CLEAR CHOICE FACING THE WORLD...

OR

III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

Existing Security Measures Outdated

1313

III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

BORDER MANAGEMENT

Credit: RCMP

III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

GLOBAL SUPPLY CHAIN PROTOCOLS

8-digit non-duplicable code 4-digit SMS number 2-second response = saves 1 life.

1616

AND WE SHOULD GIVE IT TO CONSUMERS...

17

Consumers pay $0 and drug manufacturers pay <% of standard SMS rate

17

III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

“NUTS AND BOLTS”

1818

III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

19

REGULATOR

PHARMACISTS

DRUG MANUFACTURERS

TELECOM CARRIER

PUBLIC – PRIVATEPARTNERSHIP

19

20

WHY MOBILE?

20

Credit: Blycroft Ltd.

Credit: WIRED

III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

MPEDIGREE METRICS

15 Telecom Partnerships in 5 Countries, and counting

3 Public Sector Agencies, and countingA successful Full-run Trial of TechnologyComplete Technology Upgrade to

International Performance Standards6 Civil Society Partnerships, and counting4 Major Global Partnerships Coming Up

mPedigree National Presentation 2009 22

RECOGNITION & VALIDATION

23

III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

Social Value Created (5yrs) = $120m Commercial Value Created= $42 million Total Investment= $5 million Target Population= 200m

24

DO GOOD & DO WELL

24

These 50,000 Kids from Niger were doomed…

Let’s Change the odds for this one!

25

BEYOND STATISTICS

25

III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

THANK YOU

QUESTIONS?

26

III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation