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Uncomfortable Talks are provocative, inspirational talks and points of view about marketing & innovation hosted and sponsored by LHBS in Vienna. The 27th of October, Relax In The Air held a talk with the title “We Created a Monster”. By focusing on markets, clients, campaigns, stats, profits and on the seemingly miraculous effects of social media, we, agencies and marketers have neglected our responsibility for the newly created users. By focusing on classic interruption we have lost focus on the end user experience and continue to bombard people with classic marketing gimmicks but in new digital platforms. Is there an ‘ethical’ issue in how we do marketing online and keep the user experience and benefits in mind? Here is a media coverage by Horizont - Der Online-Informationsdienst für Werbung, Medien & Marketing: http://www.horizont.at/newsdetail/news/we-created-a-monster.html
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#6 uncomfortable talkwe created a monsterOctober 2011ViennaHosted by LHBS Consulting
a RITASpeaking Engagement
Relax In The Air
who’s relax in the air?
SABINEstrategic planner
MCDigital art director
I’m the panda
« We think and design user experiences for a digital world. Together we can make it simple. »
ICE BREAKER
end of ICE BREAKER
our beautiful country
our beautiful country
our beautiful country
our beautiful country
our beautiful country
Ich sprache DeutschJe parle français
Parlo italiano?? Rumantsch
Social everywhere
social everywhere
the hungry user
the hungry user
Share,listen to others
Be part of the conversationHear from his network
Stay connected
budgets are moving
“Five years ago social media was 3% of our total media spend. Today it’s more than 20% and growing fast.”
Muhtar Kent, CEO Coca-Cola
the market
the marketthe competitionthe other brandsthe economical environmentthe stats
observethe clients
clients’ needs I want a Facebookpage to look youngand beautiful andhave people...
me.
gold rush
competitive markets
run to social
temptation
I’ve got the tools
empowerment
the body snatchers
Can a social misfit be a
social expert...?
from terminator to governator
who’s the monster?
once upon a time
then came...
Let’s be friends !
the super user
the monster is the system
feed the monster
opportunities
good practices
GEOLOCATION + SOCIAL NETWORKS
Foursquare > badges + discounts
Relax In The Air
October 2011
starbucksgood practices
Engaging on twitter
listening > loyalty
Relax In The Air
October 2011
InterContinental Hotels Group good practices
Relax In The Air
October 2011
The Creme Brulee Mangood practices
keep up to date on twitter
social media roi > keep business going
responsibility
Relax In The Air
October 2011
#1rules
Avoid short term cash
Relax In The Air
October 2011
#2
Turn your attention to clients and also to their end users
rules
Relax In The Air
October 2011
#3
Learn to say no to your clients
rules
Relax In The Air
October 2011
#4
Bring back interest aroundreal things (véritable)
rules
Relax In The Air
October 2011
#5
Give choice to user(balance between needs and
expectations)
rules
Relax In The Air
October 2011
#6
Remember that you are yourselfa user
rules
the ugly truth
mutation VS evolution
happy ending
the happiest user
Thank you very muchyou’re a gentleaudience
Mai 2011a RITASpeaking Engagement
relaxintheair.com@relaxintheairWe are on Facebook and Instagram too
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