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What’s new in SEO
by Mikey EmeryD I G I T A L S T R A T E G I S T
hello@impression.co.uk
Hi, I’m MikeyDigital Strategist at Impression
I help businesses work out what they need and where their budget should
be best spent.
hello@impression.co.uk
HELLO@IMPRESSION.CO.UK
What are we going to achieve?
A road map of Google’s past, present and future..
What do you need to do...
How are you going to do it...
SEO
hello@impression.co.uk
HELLO@IMPRESSION.CO.UK
Paid results
Organic results
HELLO@IMPRESSION.CO.UK
HELLO@IMPRESSION.CO.UK
http://impression.tips/whatsnewseo
How we look at the future of SEO
HELLO@IMPRESSION.CO.UK
HELLO@IMPRESSION.CO.UK
HELLO@IMPRESSION.CO.UK
http://impression.tips/whatsnewseo
How do we approach SEO in
2017?Proactive VS Reactive
HELLO@IMPRESSION.CO.UK
http://impression.tips/whatsnewseo
We need to look ahead...
HELLO@IMPRESSION.CO.UK
Let's look at what Google is trying to
achieve
HELLO@IMPRESSION.CO.UK
http://impression.tips/whatsnewseo
is trying to…
… improve its search experience
HELLO@IMPRESSION.CO.UK
http://impression.tips/whatsnewseo
You need to…
… prove your web page is the most relevant, highest quality result for its target search term
HELLO@IMPRESSION.CO.UK
http://impression.tips/whatsnewseo
How?
Ensure each page has a clear keyword target & answers the searchers query in the best possible way…
HELLO@IMPRESSION.CO.UK
http://impression.tips/whatsnewseo
is trying to...
… give mobile users a better experience
HELLO@IMPRESSION.CO.UK
HELLO@IMPRESSION.CO.UK
http://impression.tips/whatsnewseo
You need to...
… give your users the best possible experience on mobile
HELLO@IMPRESSION.CO.UK
http://impression.tips/whatsnewseo
How?Think mobile first…
https://search.google.com/search-console/mobile-friendly
HELLO@IMPRESSION.CO.UK
http://impression.tips/whatsnewseo
is trying to...
… create a more secure internet
http://impression.tips/chromealert
HELLO@IMPRESSION.CO.UK
http://impression.tips/whatsnewseo
You need to...
… make your website as secure and trustworthy as possible
http://impression.tips/securessl
HELLO@IMPRESSION.CO.UK
http://impression.tips/whatsnewseo
How?
Get an up to date SSL certificate for your website
HELLO@IMPRESSION.CO.UK
http://impression.tips/whatsnewseo
How?
Use trusted payment providers on ecommerce websites
HELLO@IMPRESSION.CO.UK
http://impression.tips/whatsnewseo
is trying to...
… give more information to users within the search results
HELLO@IMPRESSION.CO.UK
http://impression.tips/whatsnewseo
You need to...
… enable Google to easily find your information
HELLO@IMPRESSION.CO.UK
http://impression.tips/whatsnewseo
How?
Use schema markup on important information and content
HELLO@IMPRESSION.CO.UK
http://impression.tips/whatsnewseo
How?
Focus on rich snippets by marking up your content and reviewing your content format
HELLO@IMPRESSION.CO.UK
http://impression.tips/whatsnewseo
is trying to...
… create a better experience for its users
HELLO@IMPRESSION.CO.UK
http://impression.tips/whatsnewseo
You need to...
… create a better experience for your users, too!
HELLO@IMPRESSION.CO.UK
http://impression.tips/whatsnewseo
How?
Reduce page load speeds
HELLO@IMPRESSION.CO.UK
http://impression.tips/whatsnewseo
https://developers.google.com/speed/pagespeed/insights/
HELLO@IMPRESSION.CO.UK
http://impression.tips/whatsnewseo
How?
Incorporate trust signals into your website
HELLO@IMPRESSION.CO.UK
http://impression.tips/whatsnewseo
How?
Clear categorisation, content hierarchy & navigation
HELLO@IMPRESSION.CO.UK
HELLO@IMPRESSION.CO.UK
http://impression.tips/whatsnewseo
The Technical SEO
renaissance
I LOVE SEO
HELLO@IMPRESSION.CO.UK
http://impression.tips/whatsnewseo
Other considerations
Links are still an important ranking factor.
HELLO@IMPRESSION.CO.UK
http://impression.tips/whatsnewseo
Other considerations
Google is pushing for more paid content above the fold,
HELLO@IMPRESSION.CO.UKExpected to be 50% of all searches by 2020
Other considerations
HELLO@IMPRESSION.CO.UK
http://impression.tips/whatsnewseo
SummaryThe Technical SEO renaissance
Focus on onpage optimisation
Use the tools available to us
Match good UX with great SEO
HELLO@IMPRESSION.CO.UK
HELLO@IMPRESSION.CO.UK
THANK YOU
hello@impression.co.uk@impressiontalk
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