Winning new business with your website

“Winning new business with your website”

Breakfast meeting – Chorley Town Hall13th August 2013

Welcome to . . .

Overview

Introductions Current Performance Research Continually ReviewTactical PlanningSummaryTakeaways

Who we are?

Daena HayhurstBusiness Manager - Digital & Outsourcing Services

Gemma BaldwinMarketing Manager

John TrimbleHead of Search

Who we are?

An eCommerce, Back Office & Digital Marketing Provider. We support entrepreneurial

businesses across the UK.

What we do?

Back Office Software

Web Design & Development

Digital Marketing

Infrastructure & Hosting

Order Fulfilment

Customer Care Centre

How about you?

Winning new business with your website

Introductions Current Performance Research Continually Review Tactical PlanningSummaryTakeaways

Does your website serve its purpose?

Generate up / cross

selling

Attract new

visitors Explain who you are &

your proposition

Convert visitors

into leads / customers

Inspire visitors to

take action

Encourage repeat

purchase

Track your website visitors

BOUNCE RATE

CONVERSION

TRAFFIC SOURCES

CONTENT

SOCIAL REPORTS

% NEW VISITORS

LANDING & EXIT PAGES

Investigate your users’ journey

users’ journey

Usability and Split Testing

Crazy Egg Insight

1) Heatmap

2) Scrollmap

Crazy Egg Insight

3) Confetti

4) Overlay

Winning new business with your website

Introductions Current Performance Research Continually ReviewTactical PlanningSummaryTakeaways

Know your market online

WEBSITE NEWS DOWNLOADS VIDEOS TRAFFIC CTA’SBLOGDESIGN

PROD

UCTS/

SERVICES

SEARCH

COMPETITORS

KEYWORDPLANNER

SOCIAL MEDIA

PROPOSITION

SEO PPCRANKING

EMAI

L

TARGET AUDIENCE

Keyword research

Performance Benchmarking

Search Metrics

Winning new business with your website

Introductions Current Performance Research Continually ReviewTactical PlanningSummaryTakeaways

Build landing pages

Improve relevancy. Test them for optimum performance.

Keyword targeting checklist

PAGE TITLE HEADLINE BODY TEXT URL IMAGES & IMAGE ALT ATTRIBUTES INTERNAL & EXTERNAL LINKS META DESCRIPTIONS META KEYWORDS

http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization

Onsite optimisation

Improve your page titles & meta descriptions.

Twitter Counter

Try different types of messages and content to increase your followers.

Facebook Insights

See how people are discovering and responding to your posts.

Hootsuite

Winning new business with your website

Introductions Current Performance Research Continually ReviewTactical PlanningSummaryTakeaways

Tactical Planning

SEO

SEARCH MARKETING

FACEBOOK

GOOGLE+

TESTIMONIALS

INFOGRAPHICS

BLOG

PPC TRADITIONAL

DISPLAY NETWORK

REMARKETING ONSITE OFFSITE

SOCIALMARKETING LINKEDIN

CONTENT PLANING

IN MAILING

LINKEDIN ADS

PROMOTED TWEETS

TWITTER

FACEBOOK ADVERTISING

CONTENTMARKETING

WEBINARS

WHITE PAPERS CASESTUDIES

VIDEO

MANUAL

AUTOMATED SEGMENTATION

FREQUENCY RELEVANCY

TIMELY

EMAIL MARKETING

Content Marketing

Email

Does your delivery matchyour online strategy?

• Complete control at every touch point of your customer’s experience with the brand and product

• Save time, resource and ROI allowing you to concentrate your efforts on NPD and marketing

Winning new business with your website

Introductions Current Performance Research Continually ReviewTactical PlanningSummaryTakeaways

Summary

• Analyse your current position• Research changes and the strengths

of competitors in your market• Make considered improvements• Create a tactical plan and schedule

your activities

Winning new business with your website

Introductions Current Performance Research Continually ReviewTactical PlanningSummaryTakeaways

Question Time

All those questions I meant to ask…

…but didn’t.

@ExactAbacusLtd

Please contact Daena Hayhurst for further information:

d.hayhurst@exactabacus.com01772 455 052 Ext.1337