Womens Bar

Social Media for Lawyers 101

Why do you need it?

October 30, 2009

Fresh Ground CommunicationsItsfreshground.com

617.575.9643info@itsfreshground.com

Fresh Ground CommunicationsItsfreshground.com

617.575.9643info@itsfreshground.com

“I don’t have time to do marketing”

If you have time it’s already too late.

Fresh Ground CommunicationsItsfreshground.com

617.575.9643info@itsfreshground.com

• Maintain• Grow• Become a source

for referrals• Impress mom

Why Market?

Income Mix• New Client• Returning client • Client referral• Lawyer referral• Referral from

Professional Association (Bar)

• Other

Fresh Ground CommunicationsItsfreshground.com

617.575.9643info@itsfreshground.com

Set Marketing Goals

Fresh Ground CommunicationsItsfreshground.com

617.575.9643info@itsfreshground.com

Who do you want to be?

Marketing = reaching the people to meet your business goals

Growth Potential

Fresh Ground CommunicationsItsfreshground.com

617.575.9643info@itsfreshground.com

Why Social Media is like Kindergarten

Create Communicate New Tools

Fresh Ground CommunicationsItsfreshground.com

617.575.9643info@itsfreshground.com

Tools

Fresh Ground CommunicationsItsfreshground.com

617.575.9643info@itsfreshground.com

Sample September Searches in US– “Lawyers” = 4,090,000– “Bankruptcy Lawyers” = 165,000 – “Boston Lawyers” = 22,200

Fresh Ground CommunicationsItsfreshground.com

617.575.9643info@itsfreshground.com

• The law that you do• Cases• Legal questions• Interesting areas of

law• Reactions to news or

bloggers

• Think Like a ClientFresh Ground Communications

Itsfreshground.com617.575.9643

info@itsfreshground.com

What do I Write About?

• Fix Google– www.google.com/local/add

• Get a blog– Blogger, Wordpress.com, Web designer

• Read other bloggers– Write and comment on their work– Starter list from Ernie the Attorney:

http://radio.weblogs.com/0104634/outlines/Law%20Blogs.html • Get a Twitter account

– It’s free– Follow relevant Tweeters

• 145 Lawyers on Twitter: http://scoop.jdsupra.com/2008/09/articles/law-firm-marketing/145-lawyers-and-legal-professionals-to-follow-on-twitter/

Fresh Ground CommunicationsItsfreshground.com

617.575.9643info@itsfreshground.com

To Do

• Facebook and LinkedIn– Sync your blog to your social pages

• Google Analytics– Information about site traffic

• Twitter– Sync your blog posts to Twitter

– http://twitterfeed.com/

Fresh Ground CommunicationsItsfreshground.com

617.575.9643info@itsfreshground.com

To Do (Advanced)

Chuck TanowitzFresh Ground Communications

http://itsfreshground.comctanowitz@itsfreshground.com617.575.9643Twitter.com/ctanowitz

http://www.slideshare.net/itsfreshground