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A Vision for Ecologically Beneficial Apparel Manufacturing

Source: Wool Mill Feasibility Study – www.fibershed.com

Synthetic garment fibers are the greatest source of plastic pollution on the world’s beaches(NY Times, 2011)

20% of global water pollution is

from textile dyeing and treatment

(World Bank, 2013

Child labor and forced

labor still are problems in

the textile supply chain

Consumers want local and domestic

0

100

200

300

400

500

600

700 Willingness to pay 25% or more price markup for local

Source: Iowa State University, Allan Ortiz 2010

In a NY Times Survey, 68% of respondents preferred products

made in the U.S. and were willing to pay

more!

Re-shoring is already happening

How much it costs to make a hoodie. Representative wholesale costs, according to Bayard Winthrop, the founder of American Giant. Source: New York Times, September 19, 2013.

“LA’s Single brand can turn around 800 silk print dresses for Neiman Marcus and Lord & Taylor in as little as two weeks, now that 90% of its production is done at home with only a $1/dress price difference, with quality control and timing much better (Los Angeles Times, 2011).”

Macro Market

Consumers

LOHAS

Brands

Total Addressable

market = $14.7 billion

$331 billion US Apparel Market

$290 billion LOHAS market

$36 billion in CA

textile/apparel market

$14.7 billion CA brands

textile market

Culture of Sheepherding at Risk

It’s time for a new model . . .

Sheep to Chic 100% Local

CA Wool Inventory Quantity

Total inventory = 1.4 million lbs. of wool, 44.8% of total CA supply

CA Wool Inventory Quality79% is fine enough to wear next to skin!

Flock Size and Wool Quality

CA Wool Inventory Color and Usability

Breeding needs to be optimized for fineness and color diversity!

Recommended Products

4.5 oz. knit fabric, 60"

wide on bolt

8 oz. knit fabric, 60"

wide on bolt

12 oz. knit fabric, 60"

wide on bolt

4.5 oz. seamless garment

8 oz. seamless garment

20 oz. knit fabric, 60"

wide on bolt

The Greasy Wool to Garment Process

Wool Aggregation

Cutting and

Sewing

Wool fabric milling

The Equipment

Scouring

Combing

Spinning

Knitting

Conceptual Design 85,000 square feet, 97% renewable energy, 100% water recycling

Facility

Closed Loop Milling System

Multi-Stakeholder Coop & DPOThe nonprofit

Fibershed

Ranchers (producers)

Designers and artisans

(consumers) The mill workers

Mission-aligned supporters (investors)

Initial Funding

Start-up financing from foundations and impact investors

USDA grant funding

Co-op member equity contributions

Direct public offering (DPO) of preferred stock

What are the next steps?

Prototype & Test Market Viability

Mill Business Plan

Design and Build Mill

• Natural Fiber Cloth Development• Raw Fiber Sourcing• Integrated Marketing

Step 1: Market Viability

Thank You

Lydia Wendt & Amber BiegLydia@CaliforniaCloth.com Amber@CaliforniaCloth.com

415-298-2004 415-601-3279

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