Workplace Pride conference 2014 - Using Social Media for your LGBT Network

"Getting Social with your LGBT Employee Network”

Workplace Pride Conference 20 June 2014Social Media: How it impacts your business and your LGBT/

Diversity Goals

By Marion Mulder

It starts with a clear objective

Reach and connect the community

As a community interact with others

Getting social

Social isn’t about online

Its about human interaction

Digital is the New Normal

Reach and connect the community……

Where is Waldo?

What makes our community special?

• A diverse group of people with an instant binding factor of recognition: their sexual orientation & gender identity

• 6 degrees of separation – the strengths of weak ties

• Very active online

• Visibility versus Privacy

Tools you can use

A real live example: #LWAW2012

The Challenge: Where are the women? Organise an event with 20+ (LBT) women speakers and ±100 (LBT) women participants

Facebook group LWAW

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Facebook group Workplace Pride Women

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Linkedin group Workplace Pride Women

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The Challenge: Connecting the Workplace Pride community and interact with others

A real live example: #WorkplacePride

website

Facebookpages

twitter

Facebook group Workplace Pride Women

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Linkedin group Workplace Pride

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Linkedin group Workplace Pride Women

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Linkedin Groups

Facebook group Workplace Pride Women

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FacebookGroups

Our culture*

guides usConversation Management

*) Culture = that what you stand for

Content & Conversation Calendar

Curation

Not everyone is going to participate equally – and that’s fine

The 1% rule of the internet

Hostmanship

Communities: “Run it like an amateur”

Amateur [French] = “Doing something with love”

Intrinsic Motivation• Autonomy• Mastery• Purpose

Marion MulderEmail: marion@muldimedia.com |marion@workplacepride.org

Skype: Muldimedia Sites: www.muldimedia.com |www.workplacepride.org

Blog: http://www.thedigitalworkplace.nl LinkedIn: www.linkedin.com/in/marionmulder

Twitter: @muldimediaFacebook (me): https://www.facebook.com/muldimedia

Facebook page: https://www.facebook.com/pages/MuldiMedia/228780977165355 Youtube: www.youtube.com/user/Muldimedia Slideshare: www.slideshare.net/Muldimedia

T: +31 6 42 111 245

Keep in touch!