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Writing Social Media Content
EXSP 8505Daryl Pereira, IBM
Feb 14, 2017
How can a brand produce content that stands out?
Content needs to be valuable for both the audience and the business
Content needs to be valuable for both the audience and the business
Content marketing is a marathon, not a sprint
Backup
Key points to consider• Differentiation
• Tell strong customer stories
• Think of content that delights and informs
• Think of the hero’s journey
Framework• Strategy
• Messaging
• Content plan
• Distribution
• Measurement
Ideas to explore• D: Campaign for a new pair of sneakers
• C: Event for couples getting married soon
• B: Promoting organic cookies
• A: Travel company outreach during a major storm
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