Xiaomi

Presented By: Nitin Kolapkar

Background of the Xiaomi

Founded in 2010

Headquarters at Beijing,

China

Key Product: Smartphone

s

RevenueUS $ 12 Billion (2014)

15.8% Market Share-

Leader in China

Business Model

We are Mobile Internet

Company

Value Proposition

Best Advantage

of Technology

Redefining Android

Using Official App Collection

MIUI

Target to sell 80-100

million Smartphone

s in 2015

Xiaomi Annual Smartphone Sale

2012 2013 2014 2015E0

20

40

60

80

100

120

7.218.7

60

100

Sales

In m

illio

ns

Xiaomi Apple & Google Play0

5

10

15

20

25

3026.5

14

In m

illio

nsQuarterly Annual App Download Per Devise

Typical Value Proposition

Attractive Devices in low cost

Social Media- Costless hype machine

e-commerce distribution model

Own online MI Store for efficient distribution and service

Key Products

Positioning Against Competitors

Exclusivity: Uniqueness

with Affordability

User Engagement: Community

Breed Loyalty

Social Media: Costless Hype

Exclusively available Online

Ability to tap in Developing Markets

Best User Interface system in the world

Unique User Experience with

Vertically Integrated Hardware and

Platform

Positioning Against Competitors

Parameters Redmi note 2 Lenovo K3 note

Price 8999.00 9999.00

Battery Capacity (mAh)

3060 2900

Processor2GHz octa-core 1.7GHz octa-core

Operating System Android 5.0 Android 5.0

RAM 2GB 2GB

Processor make MediaTek Helio X10 MediaTek MT6752

Skin MIUI 7 Vibe UI