Can I Use Twitter to Help My Career - TweetCamp San Antonio

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This is the updated version of the presentation I gave at TweetCamp San Antonio in 2009. While the interface has changed some, the basics of using Twitter as an intelligence gathering and connection-making tool to aid your career have remained the same.

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TweetCamp San AntonioJuly 18, 2009

O i i l t ti L h d J b Cl b J 12 2009

Who Am I?

Process Improvement Champion – I want things to work better for YOU!

Can I Use Twitter (and other Social Media)

To Help My Career?

YES!(the short answer)

(the long answer)

•Branding & Exposure (make yourself easy to find!)

(the long answer)

•Community

(the long answer)

•Opportunity & Serendipity

(the long answer)

•Communication

What could go wrong?

1.Technology

Over 8 million users, most of whom sent multiple messages a day, to dozens or hundreds of followers.

What happens when its all a little too much?

Fail Whale

2. Like any tool….

…There is a right way and a wrong way…

http://www.youtube.com/watch?v=PN2HAroA12w

So how do we do it right?

Find the right people to follow!

How do I find them?

•People you know – LinkedIn!

How do I find them?

•People who blog in your knowledge domain

How do I find them?

•Who are they following?

How do I find them?

•And –oWho is Tweeting in your areas of interest?

Your Target Companies!!!!!!

Target Company Example

MichaelPBrennan: @bellware Overwatchreceived official buy off from the VP to sponsor Lean Software Austin, and wants to help put an event together

Opportunity knocks!

YOUR TARGET

COMPANIES!!!!!!

Make Yourself Easy To Find

•Make your Tweets Public•Make sure your bio is available•Make sure your resume is public

(-job, -jobs, -apply, -sample, -samples)

•Give them ways to contact you•Make yourself identifiable•Cross-branding is important! Link them all!

Be sure to fill out Bio and URL

Picture Yourself! hhh

Cross Branding

Cross Branding

What to Tweet?

•Tweet about things you know•Tweet about things you learn•Tweet links to Brand U•Personal stuff is OK, but BE

PROFESSIONAL!•Limit your output to what matters

Serendipity

•I Tweeted about author Neil GaimanRT From Neil Gaiman (@neilhimself) via Twitter: Read (and please pass along) this by @Doctorow NOW: US, UK, Canada et al vs the blind on copyright. I'm with the blind.

•A person whom I had a job interview with a couple of weeks back Tweeted About his 3-year-old son’s love of Ice Road Truckers

•Things happen….

Serendipity

Get Hired Event

@dlairman Have a great time. Looks like it's hosted by @ScottIngram, who I've met a few times, great guy.

Organization

http://www.tweetdeck.com/beta/

Seesmic Desktop

http://desktop.seesmic.com/

Bits of Twitter Wisdom Around the Web

Twitter's got versatilityhttp://www.chron.com/disp/story.mpl/business/silverman/6255196.htmlAll You Need to Know to Twitterhttp://www.nytimes.com/2009/05/07/technology/personaltech/07basics.html?_r=4&em

Articles that helped me get started

Bits of Twitter Wisdom Around the Web

http://bizzantik.com/?p=124

The One Thing Twitter Forces Us To Do

Bits of Twitter Wisdom Around the Web

Time Article - Using Twitter and Facebook To Find a Jobhttp://www.time.com/time/business/article/0,8599,1903083-1,00.html

A Contrary View

Why Twitter has Jumped the Sharkhttp://www.binarywave.com/blogs/eshupps/Lists/Posts/Post.aspx?List=9c93c708%2De5ce%2D4714%2Dbdea%2D499330361130&ID=199•Spam•Short Attention Span•The “Next Twitter”

Twitter and Malware

Twitter message could be cyber criminal at work

http://door64.com/blog/n/10887

Questions?

Don’t Hesitate to Contact Me!

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