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Charles HardyEducation LeaderLinkedIn
June 2016
How to use to kick-start your career
You’re Closer Than You Think
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The World’s Largest Professional Network
433,000,000+ members
https://press.linkedin.com/about-linkedin
12M+
Canada
128M+
USA
25M+
Brazil
7M+
Australia
138M+
EMEA
35M+
India
4M+
South Africa
5M+
Turkey
8M+
Italy11M+
France
8M+
Spain
6M+
NL20M+
UK
2M+
U.A.E
2M+
Sweden
8M+
Mexico
20M+
China
5M+
Russia
8M+
DACH
3
Why use LinkedIn?
Market yourself
1Research Careers,
Employers & Jobs
2Find and
Connect with People
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Give yourself the best chance of success
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Part 1
Making yourself look great
on LinkedIn
students.linkedin.com/uk
The Starter
First impressions
The importance of:• Your Photo• Your Headline• Your Summary
Google yourself…
1. Your Photo – make the right first impression
9Check out www.photofeeler.com
1. Your Photo – make the right first impression
• Keep it simple• Headshot• Simple background• Match your target sector• Smile!
more views with a profile photo than without
14x
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“Student”
2. Your Headline – make sure you stand out
Boring!
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2. Your Headline – make sure you stand out
Write an attention-grabbing headline
• Say what it is you do now
• Reference what you want to do next
• Keep it concise
• Get your Keywords in there
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2. Your Headline – make sure you stand out
“Student studying Graphic Design;
Graduate 2016;
Interested in careers in Multimedia & User Experience Design”
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3. Your Summary – your pitch – highlights, interests and aspirations
Draft a compelling summary
This is your “Elevator Pitch” – lasts up to 1 minute max
Focus on top career accomplishments and aspirations
Include your keywords – not buzzwords
The Main Course
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More profile views than those without experience
12x
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4. Your Work Experience – showcase your achievements
• Even if temporary or summer job, these add value to your profile
• By adding employers, the logos are added to your profile, giving it a more official look
• Use bullets and “power words” to highlight your main achievements, responsibilities, learning
• Keep it concise
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5. Your Education – showcase your qualifications
• Include both School / College and University(select from the dropdown list of universities)
• Include full details about your qualifications – level, subject, dates, grades
• By including your university you are also staying connected to the alumni network
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6. Add examples of your work via links, photos, presentations, videos
Give a dynamic, visually appealing representation of your professional story
The Dessert
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7. Volunteering – a great way to showcase experience and values
More profile views than those without
6x
• Adding volunteering experience can be really valuable.
• Many hiring managers view volunteer experience as equivalent to formal work experience.
• And it helps as more companies look for “Cultural Fit” and how people’s values match their own.
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8. Your Skills – showcase your capabilities and get endorsed for them
• Include general skills – e.g. Microsoft Excel
• Include specialist skillse.g. JavaScript, Copy Writing
• Skills are keywords – helping you appear higher up in Recruiter searches
• Endorsements help you look better – and come up higher in search results
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Go for 100% profile completion - Add and maintain on a regular basis
100% complete profiles are 40x more likely to receive
opportunities.
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You can also do all this on the LinkedIn app…
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You can also do all this on the LinkedIn app…
In summary:
1. Register for LinkedIn…it’s free!
2. Prep your Starter – a good Photo, tasty Headline, an appetising Summary / pitch
3. Dish up a hearty Main Course – sumptuous Work Experience, enticing Education, topped with delicious rich media
4. Serve a mouth-watering dessert – rich Volunteering, sweet Skills
5. And remember: service with a smile!
©2015 LinkedIn Corporation. All Rights Reserved.
Find out more:
students.linkedin.com/uk
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