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An introduction to LinkedIn: the purpose of the platform, basics of a profile and suggestions for its use.
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Getting Started on
Presented by Andrejs PenikisDecember 10, 2013
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What is LinkedIn? A business social
networking site Mainly used for
professional networking
A social network for professionals (not companies)
A “virtual industry event”
It’s your personal brand on the web
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Why is LinkedIn important? The digital future is here! You have no digital privacy. You are what the Internet says you are. LinkedIn is your personal brand on the web. Manage your reputation!
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Who might find LinkedIn useful? People looking for work. People seeking to expand their professional
networks. People wishing to help others find work. People seeking to enhance their professional
reputations
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Introductions Who am I? What are my qualifications? No introductions are necessary.
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Do you Google yourself?
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Do you Google yourself?
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Do you Google yourself?
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Do you Google yourself?
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LinkedIn by the Numbers* 259 million + users worldwide 84 million U.S. users 2.3 million U.S. visitors daily 65% male 68% ages 25-54 85 of Fortune 100 companies hire through it Largest industry segments: IT, Financial
Services, Higher Education
*As of 12/7/13
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What’s In It For Me?
Serious networking: Rolodex on steroids
People can help you You can help people LinkedIn is a place
where people are publicly sharing their problems; aren’t you selling solutions?
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What’s In It For My Company?* 8th most visited site in the world 8th most visited site in the US Free Yellow Pages Connect to decision-makers Collect business intelligence Do you have an employee social media use
policy?
*As of 12/7/13
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A Brief Promotional Message for Nextdoor: swarthmore.nextdoor.com
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Disclaimer
The information and opinions included in this presentation are those of the presenter and not of AAA, its holding companies, clubs or affiliates and do not necessarily represent AAA positions, strategies or opinions.
What Basic Elements Should My Profile Include? A Photo
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What Basic Elements Should My Profile Include? Your Name
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What Basic Elements Should My Profile Include? Headline
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What Basic Elements Should My Profile Include? Location, Industry
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What Basic Elements Should My Profile Include? Summary
The most important section Who are you? Use appropriate
keywords Add videos,
presentations, images, documents, etc.
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What Basic Elements Should My Profile Include? Experience What you do What you have done Resume or C.V.? Tip: Go back & link
your profile to former employers, schools
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What Basic Elements Should My Profile Include? Education, Publications
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What Basic Elements Should My Profile Include? Skills & Expertise
List your areas of expertise, knowledge
Endorse your contacts
Objection: It’s pointless and devoid of meaning
Response: Yes, but what are you going to do?
It’s a form of social grooming
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What Basic Elements Should My Profile Include? Contact info Email Phone Work address Twitter link Web address Note public profile
URL
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What Basic Elements Should My Profile Include? Recommendations
Ask for them Make them
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Reality Check Have a job? Have a life? You probably don’t
have enough time to do everything on LinkedIn thoroughly
Do the important stuff: Photo Summary Key info Engage
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Connect!
LinkedIn is all about networking, after all.
Cast a wide net?OR
Connect only to trusted people?
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Connect!
It’s not about who you know.
It’s about who your connections know.
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Connect!
Upload your email contacts & go to town
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Connect!With whom should I connect? Co-workers & former co-workers Clients & former clients Classmates Neighbors Industry leadersAlso follow some influencers who interest you
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Connect!
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Be Active! Make the
LinkedIn home page your browser’s home page
Give status updates regularly
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Be Active!
Ask questions Answer
questions Like, comment
on and share posts of others
Demonstrate your relevance!
Don’t spam
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Join Groups & Participate 94 Harley-
Davidson groups
5 largest have 15,000 members
4 groups in Portuguese
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Join Groups & Participate
Search results sorted by number of members
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Join Groups & Participate
Large groups Local groups Alumni groups Industry
groups Target market
groups
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Better Yet: Create Your Own Group And Manage It
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Incorporate LinkedIn in Your Planning
Host an event Start a blog Offer a White Paper Start a group around it
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Company Pages
Optimize for search
Post company status updates
Post video Services
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LinkedIn for Education
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Get Out There & Connect Connect Participate Questions?
