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Delivered to Evening and Executive MBA Candidates.
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Using LinkedIn Strategically as a Career Development Tool
Walter Akana
April 7, 2023 2Using LinkedIn Strategically
Agenda
• What this session is NOT• The Need for Strategy• Five principles for LinkedIn Strategy• Social Media Adoption Cycle
April 7, 2023 3Using LinkedIn Strategically
NOT About Common LinkedIn Tips
• Complete your profile, including a photo• Build your connections• Personalize invitations• Use job postings• Include key words in your profile• …etc…
April 7, 2023 4Using LinkedIn Strategically
Why strategy for LinkedIn…
April 7, 2023 5Using LinkedIn Strategically
April 7, 2023 6Using LinkedIn Strategically
April 7, 2023 7
Key Words / SEO
Using LinkedIn Strategically
April 7, 2023 8Using LinkedIn Strategically
April 7, 2023 9Using LinkedIn Strategically
April 7, 2023 10Using LinkedIn Strategically
“We're moving away from "users," "customers," and "shoppers": social media is bringing back the human element to all digital interaction. People now deliberately seek meaningful connection, self-expression, and a relevant and receptive community.”
(ReadWriteWeb) -Ravit Lichtenberg
April 7, 2023 11Using LinkedIn Strategically
Relationship Economy
April 7, 2023 12Using LinkedIn Strategically
April 7, 2023 13Using LinkedIn Strategically
Strategy
Results
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1st Principle
Differentiated Value
April 7, 2023 15Using LinkedIn Strategically
You’re not merely a painter....
….but you offer clients vibrant color
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Complete Your Profile
Tell your story Describe your specialties Show your experience
April 7, 2023 17Using LinkedIn Strategically
Use the summary to tell your storyI am a strategist who... …I place high value on helping clients achieve greater self-direction – perhaps because I’ve done that for myself.
In high school, I took control when I started skipping classes to read whatever I wanted….
I love what I do and am thrilled when I see clients stand up, shake off the status quo, and achieve more personal and professional satisfaction.
April 7, 2023 18Using LinkedIn Strategically
Make your specialties specificCoaching and consulting in career transition,
personal branding, and online identity.
Writing and speaking on social media, professional presence, and networking.
Collaborating with ad hoc teams on a range of personal branding and career management projects.
April 7, 2023 19Using LinkedIn Strategically
Keep your experience…
Relevant
April 7, 2023 20Using LinkedIn Strategically
2nd Principle
Brand Community
April 7, 2023 21Using LinkedIn Strategically
Friends
FollowersFans
April 7, 2023 22Using LinkedIn Strategically
They Get It...so, they…Get You!
April 7, 2023 Using LinkedIn Strategically 23
Organize and tag your contacts…
April 7, 2023 Using LinkedIn Strategically 24
…Personal Branding…
April 7, 2023 25Using LinkedIn Strategically
3rd Principle
Visibility and Credibility
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One of us…
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Show Up
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Use LinkedIn Apps
April 7, 2023 29Using LinkedIn Strategically
4th Principle
Spirit of Generosity
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April 7, 2023 31Using LinkedIn Strategically
Write recommendations…
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Use updates page to engage …
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Join / participate in LinkedIn Groups…
April 7, 2023 34Using LinkedIn Strategically
5th Principle
Active and Engaged
April 7, 2023 35Using LinkedIn Strategically
Reach out…and touch someone
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April 7, 2023 37Using LinkedIn Strategically
April 7, 2023 38Using LinkedIn Strategically
April 7, 2023 39Using LinkedIn Strategically
Implement your strategy… over time…
April 7, 2023 40Using LinkedIn Strategically
Social Media Adoption Cycle
Listen
ShareEngage
April 7, 2023 41
Known,….
Trusted...Liked,…
Using LinkedIn Strategically
April 7, 2023 42Using LinkedIn Strategically
“[Business] … happens in the small, personal interactions that allow us to prove to each other who we are and what we believe in, honest moments that promote good feelings and build trust and loyalty.
Why? Because when it comes down to it, the only thing that will never change is human nature. When given the choice, people will always spend their time around people they like. When it's expedient and practical, they'd also rather do business and buy stuff from people they like. And now, they can. Social media has made it possible for consumers to interact with businesses in a way that is often similar to how they interact with friends and family.”
~ Gary Vaynerchuck, The Thank You Economy
April 7, 2023 43Using LinkedIn Strategically
Opportunities
Ultimately Flow
From
Trusted Networks
April 7, 2023 Using LinkedIn Strategically 44
Questions
April 7, 2023 Using LinkedIn Strategically 45
Thank You! Walter Akana: walter.akana@gmail.com
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