Secrets to Membership Recruitment and Retention

THE SECRETS TOSUCCESSFUL MEMBERSHIP

Presented by Mitty Chang (USA), Holly Ransom (Australia), & Solomon Victor (India)

a workshop everyone needs to hear

STEP ONE:THE ICE

ICE BROKEN.NOW FOR INTROS...

STEP 2:PURPOSE

STEP 3:EXPECTATIONS

STEP 3: EXPECTATIONS• Agree to our roles• Silence your phones• Respect others• Actively participate• Take detailed notes• Be concise & efficient• Continue discussion beyond this workshop

STEP 4:EXECUTION

ON RECRUITMENT:FINDING YOUR AUDIENCE

QUESTION:“DOES YOUR CLUB HAVE A

MEMBERSHIP CHAIR?”

THE SECOND RULE OFHEALTHY CLUBS:

“ALWAYS RECRUIT.”

ON RECRUITMENT:PLANTING THE

S.E.E.D.S. OF MEMBERSHIP

ON RECRUITMENT: PLANTING THE S.E.E.D.S. OF MEMBERSHIP

1. Specify2. Educate3. Execute4. Debrief 5. Save

ON RECRUITMENT:TACTICS

ON RECRUITMENT: GETTING THEM IN THE DOOR

Does your club maintain an accurate and updated membership database?

ON RECRUITMENT: GETTING THEM IN THE DOORGetting them in the door:• In-person flyering• Posting flyers or posters• Online community groups such as Meetup.com• Interest Events (kickoff night, recruitment days, etc.)• "What is Rotaract" Networking Cards with club info• Wear Rotaract paraphenilia (i.e. shirts, jackets, hats, stickers, etc.) • Social media• Word of mouth• Local media

ON RETENTION:IDENTIFYING THE PROBLEM

SO,“WHY DO PEOPLE LEAVE?”

ON RETENTION: IDENTIFYING THE PROBLEMCommon Reasons People Leave• Lack of interest in events• Lack of events• Lack of commitment or involvement• Events & meetings become chores• Not feeling connected globally• Unresolved interpersonal conflicts between club members• Relocation due to work or school• False advertisement

LET’S ANALYZEHOW WELL YOUR CLUB IS DOING

Please take out something to write/record with.

HOW WELL DID YOUR CLUB DO?LET’S DEBRIEF.

Tally up your numbers!

ON RETENTION:OUR STRATEGYMore like the golden rule.

ALWAYS HAVE FUN.

ON RETENTION:TACTICS

Here comes the good stuff!

ON RETENTION: TACTICS• Door Greeters

• Buddy system

• Orientation packets

• Create an official induction ceremony

• Provide immediate feedback to members

• Plan fun, interesting events and adventures that members want to participate with

• Plan your events at least three months in advance, whenever possible.

• Release quarterly calendars of upcoming events.

• Hold quarterly "Members Lock-in"

• Hold an annual or biannual members' retreat (camping, etc.)

• Join other Rotaract and/or Rotary clubs for their service events or fellowships

• Speed friending sessions

• Personally connect with as many members as you can.

• Larger clubs can employ a "family" system to encourage closer bonding

• Raffle prizes, giveaways, & Rotary trivias

REMEMBER TOALWAYS ASK

YOUR MEMBERSfor their feedback.

Ultimately, communication is the key to all successful organizations.

NOW, IT’S TIMEFOR STEP 5:YOU get to present!

HA. Oh how the tables have turned.

THANKS EVERYONE!KEEP THE DISCUSSION GOING!

Feel free to connect with us later

MITTY CHANGMITTY@MIGHTYMITTY.COM

@MITTYCHANG

HOLLY RANSOMHOLLY.RANSOM@GMAIL.COM

@HOLYRANSOM

SOLOMON VICTORSOLOMONCAPTURES@GMAIL.COM

@SOLOMONCAPTURES